How Boostly is impacting the Hospitality Industry

This week, we’re talking to some satisfied hospitalities about their experiences with Boostly.

Kim and James Hodgson of White Lodge: “From the first meeting, it was instant results!”

Mark has an excellent understanding of the hospitality sector, appreciated the needs of our individual business, and understood what we wanted to get out of the relationship with Boostly from the very first meeting. He’s a good listener, which probably helps!

We knew social media and channel management had to be addressed for us to meet our own ambitious targets. We knew we could probably do it ourselves, but the fact is that we didn’t and couldn’t find the time! However, there was no stopping Mark. He just got on with it. He accomplished more for us in the first month than we had in an entire year!

Mark doesn’t only do what you ask him to – he’s positively proactive! He gives us ideas, suggestions, recommendations, as well as challenging our thought processes.

We are pleased with the increase in traffic to our social media pages, as well as the increased bookings through the booking channels thanks to the advice and changes Mark made to our listings. It brings us much closer to achieving our goals.

Mark’s passion for online marketing is evident, you could say he put the “mark” in “marketing”! He’s a natural.

 

Richard and Jayne Noble of Summerfield Farm

Our involvement with Boostly started in December 2016. We felt that we needed more exposure to keep our business moving forward, but with the many demands of running our properties, this was becoming increasingly difficult to manage.

Our understanding of the more delicate points of social media left much to be desired. We did not have the time or inclination to develop this area, although we were acutely aware that the current trends indicated that we were going to be increasingly reliant on social media to generate awareness of the brand and eventually bookings.

There is no more powerful booking tool than a personal recommendation, but we needed to keep in our customer’s eye line rather than wait to let word of mouth continue at a slower pace. We needed something more for our loyal customers as well.

Since Boostly has been keeping us in this eye line, we have prompted many past customers to return this year, and by sending our monthly email, we have significantly increased our reviews on various platforms.

With a little technology “magic”, we have incorporated reviews directly onto our website – this has had an impact on our bookings. We also see more direct enquiries from Google searches, and we look forward to developing our website with a blog very soon.

We are looking forward to continuing our association with Boostly. Mark is a “can do”, positive person who is continually striving to achieve great things for us. We would recommend Boostly to any hospitality business struggling with marketing demands in the fast-paced world of the internet and social media!

Liz and Paul Halliday of Dale Farm

Boostly provides us with lots of practical help, which saves us time. These included a new booking system and links to sites such as Facebook, TripAdvisor, and other OTAs.

Mark has also given us plenty of tips for working with OTAs and online listing websites.

Mark is great to work with, even just for a short-term consultancy. He is very knowledgeable on the tech side of things which gives you the confidence to use it yourself. As well as tools you do need, there is plenty of stuff that you don’t; Mark won’t push a hard sell on anything that you don’t want.

Since using Boostly, we have enjoyed our busiest half term. I would recommend Boostly to any other holiday businesses in the area.

Gillian of the Rose Dene

Mark from Boostly is very knowledgeable about the hospitality industry and the issues one faces within it. He helped me to formulate a marketing strategy to increase direct bookings and focus my time on the things that would give me the best return.

He has assisted me in using the right tools to help achieve the goals of the Rose Dene.

There are so many tools available with new ones becoming available all the time and I, along with many other people in small establishments, have not got the time or experience to keep up with them, as we have so many roles to fulfil.

We have increased direct sales via our website in only a few months. Marketing and commercialisation platforms have changed so much in recent years, that even those of us with a marketing background can benefit from help and advice from Boostly.

Mark is very friendly and accommodating and is interested in what it is you want to achieve before advising a course of action. I would recommend him to all hospitality providers, and I will no doubt be seeking his advice again in the future.

 

Emma and Zed Khan of Riviera Guesthouse in Whitby

I’d like to say a massive thank you to Mark for the work he has done for our business so far, the Riviera Guesthouse. Mark has found a niche in the market which was so desperately needed.

We attended a few of his free workshops, which were packed with indispensable information which we were so grateful for. Attending these, made us realise how useful some one-to-one specific advice could be, so I asked Mark for some “Riviera”-specific guidance.

The tips Mark managed to inform me of in two hours was incredible. Mark did a lot of work before attending our meeting but only charged me for the two hours he was with us, which again, I found fantastic customer service and value.

Amongst the areas we work on, were Google Analytics, Instagram, Facebook Pixels and Trademarking. Mark goes out of his way to help accommodation providers and appears to revel in their success which is incredibly refreshing indeed.

I am now successfully working on our Social Media page with rich content which is now providing many more impressions on the content we post. Our business is currently in the middle of the Trademarking process, which will ultimately drive more direct bookings rather than losing 17% to Expedia and the like.

We have all the basics in place now for my next meeting with Mark, where I shall hopefully get to grips with publishing successful Facebook Ads and driving the business further forward. Thank you once again.

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