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The Book Direct Blueprint Paperback – December 12, 2022

by Mark Simpson (Author), Chris Maughan (Contributor), Humphrey Bowles (Contributor)
4.6 4.6 out of 5 stars 46 ratings
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The ultimate book for short-term rental hosts who want to abolish their over-reliance on online travel agents!

The Book Direct Blueprint is brought to you by the creator of the Book Direct Playbook, the industry's highest-rated and most reviewed business book.

Before you build a house, you must put in a solid foundation.

Mark Simpson famously wrote. "Never build your house on somebody else's land" in his debut bestseller, which still serves as a great lesson for short-term rental hosts worldwide.

As the official go-to expert in marketing and direct bookings in the short-term rental industry, Simpson has:

> Helped over 100,000 hosts boost their direct bookings with his free advice and training

> Generated over £3 million in direct bookings with his company (Boostly) for hosts in 2022, alone

> Released over 500 episodes of the award-winning Boostly podcast

> Thrived in the industry for over a decade!

The Book Direct Blueprint brings together the minds of the most influential leaders from the STR industry, and from Mark's personal black book of contacts.

Mark has truly taken things up a notch by assembling his own team of avengers, each renowned for a certain area of expertise in the short-term rental industry. So, rest assured, ALL BASES have been covered for you in this new book.

If you're not yet ready to purchase The Book Direct Blueprint, you can always consume free content on the "Boostly" YouTube or Instagram account.


Here, you will learn how to:


● Effectively price your properties (base price, minimum price, discounts, and customisations)

● How to create effective upsell opportunities for your business.

● The power of trust when it comes to the guest booking process.

● How to automate your business so you don't have to worry about a double booking again.

● How to best prepare for Web3 and Blockchain technology

● Successfully navigate the slow season

● Identify problem guests before they book and how to protect your business best.


Previous page
  1. Print length
    202 pages
  2. Language
    English
  3. Publisher
    Book Printing UK
  4. Publication date
    December 12, 2022
  5. Dimensions
    5.83 x 0.55 x 8.27 inches
  6. ISBN-10
    1913284360
  7. ISBN-13
    978-1913284367
  8. See all details
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Product details

  • Publisher ‏ : ‎ Book Printing UK (December 12, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 202 pages
  • ISBN-10 ‏ : ‎ 1913284360
  • ISBN-13 ‏ : ‎ 978-1913284367
  • Item Weight ‏ : ‎ 8.6 ounces
  • Dimensions ‏ : ‎ 5.83 x 0.55 x 8.27 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 46 ratings

About the authors

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  1. Thibault Masson

    Thibault Masson

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    Thibault Masson helps vacation and short-term rental companies grow their businesses.

    He shares actionable tips and practical insights on his Rental Scale-Up website (http://www.rentalscaleup.com). He's also created, implemented, and led innovative projects for companies such as PriceLabs, Booking.com, and ebookers (an Expedia subsidiary).

    See more on the author's page
  2. John An

    John An

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  3. Simpson, Mark

    Simpson, Mark

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    In an ever-competitive marketplace, Best Selling Author Mark Simpson helps hospitality hosts thrive.

    He gives them the tools, tactics, training; and most importantly - the confidence to skyrocket their direct bookings and draw back from the over-reliance on online travel agents.

    What makes Mark a stand-out professional in the industry is that he’s worked in hospitality (across various roles) for decades, and understands the everyday challenges of hosts. In fact, he founded Boostly off the back of sheer frustration - when he couldn’t find support on a ‘local level’ for hospitality business owners.

    Six years on, The Boostly Website Design Agency has become one of the market leaders. Under the same brand, the Boostly Academy is one of the most extensive training programmes for hosts and property managers, worldwide - and the only accredited course in the industry.

    After successfully coaching over 1000 hospitality businesses to date, Mark’s current mission is to help 1 million hosts increase their direct bookings so they are no longer shackled by controlling OTAs.

    See more on the author's page
  4. Tyann Marcink

    Tyann Marcink

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    Tyann Marcink’s recent adventures took her down the face of a slippery cliff off the Na Pali Coast in Kauai and into a secret cave with 20 sleeping sea turtles. Her passion for photography makes her eyes sparkle.

    The Queen of Guest Experience for Touch Stay digital guidebooks, co-host of The Guest Cast podcast, industry leader and consultant, author, speaker, and owner/manager of two vacation rental brands: Branson Family Retreats and Missouri Haus.

    VRMA Excellence Award winner for the inaugural Community Impact Award, in recognition of her mission focus to serve her guests and community through hospitality.

    Follow her adventures, photography tips, and vacation rental insights at tyannmarcink.com and on your favorite social media:

    Instagram: @tyannmarcink

    YouTube: @tyannmarcink

    Facebook: @tyannmarcink

    Twitter: @tyannmarcink

    TikTok: @tyannmarcink

    See more on the author's page
  5. Humphrey Bowles

    Humphrey Bowles

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    After working in the corporate world, Humphrey Bowles dived into short-term rentals in 2010. Participating in the explosion of the industry, he has always looked to solve The Big industry problems. He started by founding the industry's first dedicated insurtech, GUARDHOG. After witnessing the damage guests could cause and having been on the receiving end of it himself, he founded SUPERHOG, a plug-and-play risk management tech platform that prevents incidents from happening in the first place.

    SUPERHOG, based in London, Barcelona, and Texas, has gone from strength to strength. Through SUPERHOG's main products, Know Your Guest and Know Your Host, provide a SaaS (software as a solution) platform that provides property managers and hosts with the risk management tools they need to stop parties and prevent property damage. Fully white-labelled, it seamlessly integrates into the pre/post-booking guest journey. It also enables property managers to implement an automated deposit and deposit waiver scheme that creates a material new revenue stream. Their technology benefits from $5m of financial protection, meaning that if a guest causes damage, they will pay for it. There is no other tech business that provides this level of guarantee. SUPERHOG won Best App/Website solution at the Shortyz in 2022, the industry's most prestigious industry worldwide awards.

    As a serial entrepreneur, Humphrey also runs and manages a small portfolio of short-term rentals. Never afraid to take on all manner of tasks, he knows what running a vacation rental entails and uses this knowledge to support, mentor and inspire hosts all over the world. Humphrey has been featured on podcasts, in newspapers, magazines and on radio and is a regular speaker at short-term rental conferences and events.

    See more on the author's page
  6. Vince Breslin

    Vince Breslin

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  7. Madi Rifkin

    Madi Rifkin

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
46 global ratings
A Must Read To Take Your STR Journey To The Next Level
5 Stars
A Must Read To Take Your STR Journey To The Next Level
This is another masterpiece by Mark Simpson. If you are ready to take control of your STR business and not be solely dependent on the big OTA's then this is the book for you. OTA's are always changing their algorithms which is not always the best news for hosts. This book shows you how to build a brand that your guests will love and keep coming back to.
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Top reviews from the United States

J. Dexter-Pense
5.0 out of 5 stars Lights a fire
Reviewed in the United States on October 15, 2023
Verified Purchase
I’ve been following Mark Simpson for a short time and decided to go ahead and purchase the Blueprint book. After reading through it, I now have a variety of action items to attend to. The content is broad ranging and directly applicable to our short term rental business. Now it’s up to me to implement. Thank you Mark and the rest of the contributors.
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Matthew E Dye
5.0 out of 5 stars Compilation of STR Products
Reviewed in the United States on August 18, 2023
Verified Purchase
This is a great book. It is a compilation of different STR products that are available in the market to help you build a direct booking brand. I’m halfway through and I already am learning lots of new things. Very exited to put it into action.
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Sharebnb
5.0 out of 5 stars A Must Read To Take Your STR Journey To The Next Level
Reviewed in the United States on December 28, 2022
Verified Purchase
This is another masterpiece by Mark Simpson. If you are ready to take control of your STR business and not be solely dependent on the big OTA's then this is the book for you. OTA's are always changing their algorithms which is not always the best news for hosts. This book shows you how to build a brand that your guests will love and keep coming back to.
Customer image
Sharebnb
5.0 out of 5 stars A Must Read To Take Your STR Journey To The Next Level
Reviewed in the United States on December 28, 2022
This is another masterpiece by Mark Simpson. If you are ready to take control of your STR business and not be solely dependent on the big OTA's then this is the book for you. OTA's are always changing their algorithms which is not always the best news for hosts. This book shows you how to build a brand that your guests will love and keep coming back to.
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David N.
5.0 out of 5 stars Book Direct
Reviewed in the United States on January 22, 2023
Verified Purchase
This book was a great follow up from Marks first book. In addition, the online companion goes along with the books great so I highly recommend looking at the “extra” material and videos on the site while reading this book to get the most out of it.
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rm110
5.0 out of 5 stars A must read
Reviewed in the United States on December 28, 2022
Verified Purchase
Incredible knowledge for starting a direct booking platform and STR insights.
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Ms. E
5.0 out of 5 stars Easy to read with lots of information!
Reviewed in the United States on July 30, 2023
I'm new to setting up my direct booking site and this book gave me lots of great tips and information. The book is easy to read and understand. Mark Simpson's goal is to help hosts to have more control over their business and that's what I want. This book, along with Mark's other books, are a great start on your direct booking journey. I highly recommend!
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Amazon Customer
5.0 out of 5 stars This book is so good, I hope our direct competitors don't hear about it!
Reviewed in the United States on February 2, 2023
So many excellent tips and tons of useful resources.
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Chris Nolan
5.0 out of 5 stars A Must Read to Start Your STR Business
Reviewed in the United States on December 19, 2022
Mark Simpson is a rock star when it comes to educating and connecting hosts in the STR industry. I've been looking forward to reading this book since it was first announced. There are so many actionable items from all of the authors. Order right now to get the most out of your STR.
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Top reviews from other countries

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brisson franck
5.0 out of 5 stars Extremement pertinent pour le marketing des LCD.
Reviewed in France on December 18, 2023
Verified Purchase
Incroyable base d'informations et de possibles partenariats pour professionnaliser la gestion de locations courte durée : web3 , experiences pour les invités , accreditation , livret d'accueil numerique , marketing B to B , ... ,
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ESS
5.0 out of 5 stars Want to know how to run your STR? The Avengers of the STR world are here to save you!
Reviewed in the United Kingdom on December 13, 2022
Verified Purchase
After reading Mark's first book, The Book Direct Playbook, I was waiting for this sequel and it hasn't disappointed. We run a professional property management business and are always learning how to better systemise and boost our direct bookings. This book has loads of information from some of the power houses of the Short Term Rental (STR) world - call them 'the Avengers' as Mark puts it.

It details essential information from various experts in the STR world on how to upgrade your business and use tech to systemise processes. This will change the way you think and run your business more efficiently. Like us, you may have some things already in place, but you never stop learning and this has shown areas I need to address to work smarter.

To be honest, I couldn't put this down and it reads really easily. It is great you can view videos from the experts (this is the next thing I will do). Whilst the experts of course would like you to see what they can do to help your business, the knowledge they provide is universal.

This is an indispensable tool in the arsenal of resources to generate more direct bookings and becoming more profitable as a short term rental business, whether you have one property or multiple. I highly recommend this!
Customer image
ESS
5.0 out of 5 stars Want to know how to run your STR? The Avengers of the STR world are here to save you!
Reviewed in the United Kingdom on December 13, 2022
After reading Mark's first book, The Book Direct Playbook, I was waiting for this sequel and it hasn't disappointed. We run a professional property management business and are always learning how to better systemise and boost our direct bookings. This book has loads of information from some of the power houses of the Short Term Rental (STR) world - call them 'the Avengers' as Mark puts it.

It details essential information from various experts in the STR world on how to upgrade your business and use tech to systemise processes. This will change the way you think and run your business more efficiently. Like us, you may have some things already in place, but you never stop learning and this has shown areas I need to address to work smarter.

To be honest, I couldn't put this down and it reads really easily. It is great you can view videos from the experts (this is the next thing I will do). Whilst the experts of course would like you to see what they can do to help your business, the knowledge they provide is universal.

This is an indispensable tool in the arsenal of resources to generate more direct bookings and becoming more profitable as a short term rental business, whether you have one property or multiple. I highly recommend this!
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Amazon Customer
5.0 out of 5 stars A must read for short term rental hosts
Reviewed in the United Kingdom on December 13, 2022
Verified Purchase
This book shows the hosts what is possible with leverage. This is because being a short term rental host is not just about cleaning and changing sheets (- who knew?) It is more about replacing your work and admin with automation. The book covers some world class partners to help with your guest experience.
Well done to Mark Simpson for bringing this all together in one volume
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Isabel R.
5.0 out of 5 stars Very useful guide for the short term rental owner
Reviewed in the United Kingdom on January 11, 2023
Verified Purchase
A team of experts come together in this book to advice on best practice and latest tips and hacks for running your short term rental business.
This book is a really great ally in getting more direct bookings #bookdirect
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Amazon Customer
5.0 out of 5 stars ‘Gold’ as always
Reviewed in the United Kingdom on December 14, 2022
Verified Purchase
This is the third book written by Mark Simpson and contains all the information you need to effectively run your business. A true ‘Blueprint’ for success.
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