Airbnb Expands Into Full-Trip Experiences
Airbnb is no longer just a place to find accommodation—it’s evolving into a fully integrated travel platform. At Skift Forum Asia, Chief Business Officer Dave Stephenson announced a major global rollout of curated in-stay services and immersive experiences. The redesigned “Trips” tab in Airbnb's app now allows travellers to plan, book, and manage their itineraries from start to finish—whether or not they're staying in an Airbnb.
This includes everything from private chefs and local-led walking tours to unique cultural experiences and even “set-jetting” activities inspired by film and pop culture. The move opens doors for locals without listings to monetise their time and expertise. With Asia-Pacific markets in focus, Airbnb is redefining its value proposition as a trip-planning hub that blends convenience, affordability, and authentic connections.
AI Talent Becomes Travel’s New Battleground
Meanwhile, a new kind of arms race is heating up—this time in the recruitment of AI talent. Travel companies like Kayak, Chase Travel, Airbnb, and Amex GBT are competing with the likes of Meta and Apple to attract top-tier AI engineers. But this isn’t just about salaries. These brands are building internal AI hubs, launching cross-functional training programmes, and positioning themselves as purpose-driven tech companies that happen to be in travel.
AI is now embedded in every corner of the travel industry—from personalisation tools on the front end to backend automation and dynamic pricing. Experts say companies that want to attract serious AI talent must go beyond the buzzwords. They need to show real implementation, offer growth opportunities, and highlight the emotional impact of shaping how millions experience the world.
What STR Hosts Should Watch
Diversify Income: Airbnb’s expansion into experiences could be a new revenue stream—especially for hosts in culturally rich or high-traffic destinations.
Upskill for AI: With AI being embedded across platforms, property managers should explore tools that streamline pricing, messaging, and operations.
Differentiate Your Offer: In a world where platforms are becoming travel ecosystems, your direct brand presence will matter more than ever.
Final Thought
The future of short-term rentals isn’t just about heads in beds—it’s about full-trip engagement, smart operations, and staying tech-savvy. If Airbnb’s transformation is any indication, STR hosts and property managers need to think beyond the property and start owning the full guest journey.