Airbnb tests a “Reserve Now, Pay Later” feature, letting guests book without upfront payment—aiming for more flexibility and conversions. Meanwhile, startup StaySaavy uses AI to auto-rebook hotels at lower prices post-booking, tackling one of travel’s most persistent pain points.
We unpack two transformative trends: the collapse of traditional SEO in favour of AI discovery, and the rapid rise of the global Muslim travel market.
The SEO Shake-Up: Why AI Is the New Gatekeeper
In the words of Mario Gavira from Kiwi.com, SEO has “left the party.” The long-standing playbook of building links and optimising keywords is no longer enough in a world where AI-powered engines like Google’s Search Generative Experience are offering direct, summarised answers.
Rather than working to rank on page one of search results, brands must now aim to become the trusted source that AI cites in its responses. This shift means:
Traditional SEO will become less effective as AI answers replace direct search.
Paid placements will evolve—sponsored links are already being woven into AI-generated overviews.
Public relations, brand strength, and real-world relevance will take centre stage in shaping visibility.
Amanda Moore from Preferred Travel Group adds that building genuine brand authority—not just digital presence—will determine success in this next era of travel marketing. AI isn’t just changing how people search; it’s rewriting the rules of online discovery.
Muslim Travel Is Booming—and Evolving Fast
The Global Muslim Travel Index predicts that the market will grow from $189B in 2024 to $235B by 2030. With younger generations driving this trend and Southeast Asia leading the charge, destinations and travel brands must respond thoughtfully.
Here’s what’s shaping the future of halal tourism:
Countries like Malaysia and Singapore rank highest in Muslim-friendly infrastructure.
Destinations like Thailand and the Philippines are stepping up with halal food, prayer spaces, and more inclusive services.
The market is diverse—not all Muslim travellers have the same expectations. Some seek strict adherence to religious guidelines, while others prioritise cultural comfort or accessibility.
Gen Z and millennial Muslims are setting the tone, valuing digital fluency, travel flexibility, and authentic experiences.
The takeaway? Embracing inclusivity isn’t just ethical—it’s smart strategy. Travel brands and hosts who acknowledge the needs of Muslim travellers are opening the door to a high-spending, loyal, and rapidly growing segment of global tourism.
Takeaways for STR Hosts and Property Managers
✅ Keep Your Marketing Future-Proof
Start thinking beyond keywords. Focus on storytelling, brand authority, and partnerships that build credibility—so AI tools treat your property or service as a trusted source.
✅ Explore Inclusive Hospitality
Audit your offering for cultural sensitivity and accessibility. Whether it’s offering prayer mats, halal snacks, or simply quiet spaces for reflection, small gestures build big loyalty.
Final Thought: Relevance and Inclusion Win the Long Game
As AI reshapes how travellers find and trust brands—and as new traveller demographics demand better service—hospitality operators must evolve fast. Whether you’re boosting bookings or building long-term brand equity, it’s time to market with purpose and host with empathy.
Ready to elevate your direct booking game? Visit the Boostly website for the tools, strategies, and support you need to succeed in 2025 and beyond. And remember: Book Direct
