AI, Data, and the Direct Booking Revolution – The 3 Phases of AI in Hospitality.

[00:00:00] Liam: Welcome to the Boostly Podcast, the podcast that gives you the tools, the tactics, the training, and most importantly, the confidence so you can go out there and get more direct bookings. Today we are diving into a spotlight episode where we shine the Boostly spotlight onto a service or software that you need to know about as a host.

[00:00:18] Liam: And I'm joined by Luca Zabell. He's the co-founder and CEO of Journey, which is, if you've not heard of it, it's an AI driven tech company that automates and personalizes a hundred percent of the guest journey while simplifying the operations for people like you and me, people like real hosts. So welcome along Luca.

[00:00:37] Liam: It's great to have you here.

[00:00:39] Luca: Yeah, thank you for having me. Excited to be here.

[00:00:42] Liam: So what is one thing you'd like people to remember from this episode?

[00:00:47] Luca: Uh, well, I, I think there's a lot of misconceptions around AI and, um, uh, especially even how will impact different, uh, industries and hospitality, uh, more specifically.

[00:01:00] Luca: And, uh, we'll love to, to dive deep in, uh, into that and, uh, you know, uh, shine some light on some of, uh, uh, of what we think that this technology can do for our industry.

[00:01:12] Liam: Cool. I'm looking forward to diving in, and this is something which I think everybody needs to stick around for, which is when we talk about AI in general, there's so many nuances and misconceptions and that's what we're gonna gonna dive into today.

[00:01:24] Liam: Before we do that, can you give us like an elevator pitch of what, uh, journey is, just so people get an understanding of, of what it is? And, uh, we'll go from there.

[00:01:34] Luca: So, I mean its core. We obviously build A-A-A-P-M-S because to build what we wanted to build, we need to build A PMS, but ultimately we see journey as an operating system.

[00:01:45] Luca: Um, and, uh, and the ability to unify into single dashboards, multiple different tools, like, uh, even if they're not run by us, but like, let's say that your dynamic pricing tool, uh, your guest verification system is all unified, even if it's done by other people. Other companies into a single system. So you have a unified experience as a user, but most importantly is all centralized, so you can automate everything while using ai.

[00:02:10] Luca: So it's uh, um, pro like to call it like next gen property management system. Um, and, uh, that it's amplified by, by AI that allows you to automate a lot of the moving aspects that comes with hospitality.

[00:02:26] Liam: That's cool. And, uh, just a quick apologies for anyone watching the visuals there. Um, I've just made sure that you can see Luca as, as he's talking there.

[00:02:34] Liam: Um, so we're gonna dive more into the, uh, journey and, and, and what it does, uh, later on in the show. But I want to talk broadly about AI and how it's transforming every area of every business, but especially hospitality. What's one big way that you've seen it changing? How hosts manage their properties?

[00:02:56] Luca: I think the shift is just happening.

[00:02:59] Luca: So I, I think we haven't, uh, um, we we're yet to see the, the, the, the true potential some hosts are, are now. Um, start seeing more and more, uh, results. We have, like obviously some early adopters, but even us as a company, which we think we're, uh, definitely on the cutting edge when it comes to, to, to, uh, re releasing features utilizing this technology.

[00:03:21] Luca: We haven't even scratched the surface, um, for what even it's about to come and where what we have in the roadmap within the next six months. It's much more than what's up. There, and it's already much more than, than what people even know that it exists. Um, but obviously the number one thing that everybody's seeing is the guest communication.

[00:03:39] Luca: But there's so many different layers of automated guest communications. 'cause again, ai, AI is just as good as your data. And, uh, prompt is a form of data by the way that you, you provide to, to, to your ai. And I think that's, that's actually number one issue that exists in almost every industry is the lack of infrastructure and so lack of data.

[00:03:59] Luca: But yeah, so to answer your questions, I, uh, um, guest com, automated guest communications, automated guest reviews. That's, that's the number one tool that people are using today, but it's evolving to a lot more than that.

[00:04:13] Liam: It's cool and I'm excited to see what's to come. 'cause I mean, I don't know of any other time personally.

[00:04:18] Liam: I mean, I've only been in hospitality for six years, but even during that time, um, obviously PMSs were quite new and some of the automation tools, but actually now being able to see. The AI being integrated into that is, is changing how I operate every day in my business. And hopefully for people listening to this, they can, they can get the step ahead or, you know, to, to put it into their business as well by, by listening to podcasts like this, so, hundred percent.

[00:04:45] Liam: I understand that journey. A a, a core is a PMS and it automates the, uh, the communication, the bookends and operations, you know, it, it does all of that. What features do you think have the biggest impact? Um, and why have you tried to tackle the AI side of things within the PMS?

[00:05:05] Luca: Yeah, so I, I do believe that I, I would like to clarify one misconception mm-hmm.

[00:05:11] Luca: Before we go without even into that. And it's like a lot of people, um, their experience of AI is, uh, just. Chatting with JGPT giving a very simple prompt and getting like a very basic answer. Um, and, and a challenge that I, that I say to anybody that, that, that is yet to see the potential in this technology is like to, to actually try to, to really get good at prompting and then sometimes even asking the AI itself if you have a task that you want accomplish.

[00:05:38] Luca: What kind of information do you need to accomplish your job at your best? And when you start really leveraging that and you start seeing the results of like what more data does for you and what kind of quality of results you, you are going to get you, you'll be shocked. Mm-hmm. Um, and this is really like, so, so, so that's.

[00:05:56] Luca: That's what we, we, uh, focus on as a company in the past three years was to centralize as many information as possible and to be able to train this, these AI models to give the most accurate answers. Because in the end of the day, you're only gonna use AI when it's accurate and it has to be better than humans.

[00:06:15] Luca: And so obviously the, I, I kind of divided in, in, in three, three stages that there are gonna be the most useful thing in, in the industry and what people are utilizing already today. One obviously is accuracy in guest communications, which is, which is very important, but it's more of a reactive way. That's kind of phase one, right?

[00:06:33] Luca: Um, then you'll have, uh, in, in between that you have another phase, which is. Uh, we, which is a product for example, we just recently released, which is, uh, it's called Neo copilot, which is having the ability to have an AI model that communicates within different. Parts of your system and different AI agents, they're working in your system.

[00:06:56] Luca: So you have one that specialize on answering, obviously guest communication. One for reviews, one for uh, uh, pricing, one for up sales, one for your CRM, one, for, for, so you have, uh, one for SOPs, right? One for frequently asked questions. So you have different agent within the system. And you wanna make, make sure that your guests can access information, but you also wanna make sure that you change the way you interact with your system for your software.

[00:07:23] Luca: Where you can just simply ask a question. For example, Hey, what's my, my, um, uh, average a DR for for this weekend? What's my occupancy for this weekend? Hey, can you help me? Can you just lower pricing by, by 30% across the board? Mm-hmm. Can you make a calendar block and you can just talk to your software and have it doing action for you?

[00:07:43] Luca: So we, we released already. A version of that, which is, uh, called copilot. So I call that phase two, phase three is, which is already a game changer, right. And phase three, it's what I think is even more exciting, which is the personalizations of the guest experience. Mm-hmm. So, so I think this is really where, where things are gonna start, uh, completely, uh, changing the industry forever is where you're not just reactive, you're not just like.

[00:08:13] Luca: Just having a more efficient operation, but you actually are going to create better guest experiences, fully customized guest experience, anticipate guest needs, um, make sure that you, you, you create brand loyalty with your, with your own, uh, your own brand, which is something that, that for small operators was unthinkable.

[00:08:30] Luca: Uh, up until now, even for the large operators in the short rental, unless you're like a larger tail, it was really hard to, to, to build customer loyalty and a brand, and that's going to completely change.

[00:08:42] Liam: It's exciting to even think about, and I've never thought about it in the phases that you're talking about, but there's, I mean, there's a big phase zero at the moment where so many people listening to this just will not use any AI in their business.

[00:08:54] Liam: Mm-hmm. Which is uh, which is crazy. If you're one of them people listening to this, then there's so many reasons to just get on the AI bandwagon, because I liken this to the early days of the internet. Of those who are creating, uh, websites and, and doing all that stuff. We, we we're a couple of years in now with, with AI or two and a half years in with ai, aren't we, since chat, GPT launch and I am definitely one of those people you've just described.

[00:09:17] Liam: I'm probably in that kind of phase one myself, maybe, uh, starting to dabble in in phase two and things like that. But that kind of, initially, when people think of ai, I think you're absolutely right. That misconception. People just think of it as like, well, it's just guest communication. I, I don't trust ai and therefore I want to do guest communication.

[00:09:36] Liam: And they may have dabbled. Um, but even if somebody has dabbled six months ago, a year ago, then it's, it's changed already, hasn't it? And this is the, the exciting thing of how fast this is moving. So the sheer fact that you can do things that you mentioned there, where there's this co-pilot on journey sounds amazing.

[00:09:53] Liam: Because I'm one of these people who I, I voice note, I, uh, I like the fact that I can voice note something and turn ideas very quickly into actions and that's, that's gonna be such a time saver. And that phase three, which is where suggesting, um, things that can improve guest journey, then, then I'm excited for that.

[00:10:12] Liam: This is going to change.

[00:10:15] Luca: We obviously still change everything.

[00:10:17] Liam: I, I mean, it's in every part of our lives as well, isn't it? But obviously at Brucely, we, we really focus on direct bookings. So a question I've gotta ask you is, um, you know, the, the, the co-founder is, how does Journey in particular help our listeners with, uh, reducing their reliance on, on things like OTAs and, and how can it help them get direct bookings?

[00:10:41] Luca: I think stage three segues perfectly into this question, actually. Mm-hmm. Um, because once you are able to create brand loyalty. Full customizations and full like personal touch for guests. And this is, this is one of the biggest misconception, right? Oh, well, uh, AI is never gonna be as good as humans, uh, at, at creating a, a personal experience.

[00:11:06] Luca: And, uh, uh, yes, you're actually right. It's never gonna be as good as humans. It's gonna be much better in humans. I like that. Um, and, and, and so like, especially if you are like, the reality is when do you have direct bookings? When you build a brand? Right. Um, whether it's even like a single home, uh, but you created a brand around that home or you have a collection of properties in the end of the day.

[00:11:30] Luca: Like once you, once once people. People wants to come back to you because of a specific experience you give them. Um, and, and they don't wanna look elsewhere, right? Mm-hmm. When, when you're just providing a place and you're just like everybody else, you, you have no loyalty. So, so people will just go back to an OTA and, and trying to shop around for best pricing or best reviews, right?

[00:11:51] Luca: Or, or a combination of both, or locations and so on, right? But when you create a brand, brand loyalty, and when you create like unforgettable experiences. That's when people come back. And it's so hard when you like, I mean, I used to be, um, a former host myself. I managed up to 300 units. That's kind kinda why I started like building this company and, and it was almost impossible to think about the guest experience because I was so busy with everything else.

[00:12:18] Luca: Mm-hmm. Right. Um, and I think what's super exciting and fascinating about AI is that it's about to change. Completely. Uh, it's actually a big core believer of our companies. Like to really, uh, give your time back and, uh, and your why back, right. Why you started this and what you want to do in the first place, and then you end up not being able to do it because you're busy with everything else.

[00:12:41] Luca: Yeah. I used to be able be so busy managing my own software versus thinking about guest experiences, busy managing my own operations, and so like. Uh, this is gonna really change. One is gonna streamline obviously, your operations, but two, you're gonna be able to automate, uh, this super personal touch, uh, and super personalized guest experience, which ultimately is gonna lead to a lot more direct bookings, a lot more brand loyalty.

[00:13:09] Liam: There, there's two things that I want to touch on that you've mentioned there, which first of all, uh, you know, AI will be better. I know there's a lot of people including me, who go, uh, I don't want it to replace me. And, and a little bit like, uh, cringe when they think of it. But this is, I completely agree with you by the way, that ultimately, um, can a person, one to one be better?

[00:13:28] Liam: Well, yes, but you can't multiply yourself for, like you say, in your case, 300 people hosting 300 guests at a time. And this is where can AI do it? Better and more consistently. And that's that consistently, uh, thing, which as humans we're fallible. Right? And this is where with a piece of tech, it will improve the chances that we are offering the right things at the right time and talking about our brand to encourage more people to come back and book direct.

[00:13:56] Liam: And that's what I'm really excited about, especially as, um, I mean I, I look after, at the moment, 23 units and when it comes down to thinking of how would I. Manage my time. If it was 230 units or like you 300 units, well, I would really need to get good at, at having the right tools, the right systems in place.

[00:14:17] Liam: Uh, and I can already see as, as, as most listeners to this, hopefully use some automations where emails go out at set times and and, and things like that. But ultimately, with what you're saying here around ai, especially around the personalization in the journey, you can kind of have the message go out when it's.

[00:14:36] Liam: Most impactful instead of just at a set time or when a guest has said or done something, that information can be pulled on by the AI to be able to be sent at that time. Is, is, is that am am I right in thinking that

[00:14:50] Luca: I give the perfect example? Yes, absolutely. And, and I give a perfect example. Like, uh, you can set up automated messages, for example, to, for, for guests who leaves your reviews, right?

[00:14:59] Luca: Mm-hmm. What happen if that that automated message gets sent to somebody who's actually had a bad, negative guest experience with you? Yeah, that's, that's not a good, that's not good, right? Same thing is like, you know, what happens. So obviously AI can, can prevent, absolutely prevent that, but that's a, a very basic, but then it gets way more advanced than that, right?

[00:15:22] Luca: In which. It's basically impossible for you to gather information about every single guest and, and, you know, record it in a CRM and in a really organized way. It's, it's basically impossible, especially for small, small operators, right? Mm-hmm. But even for large, this happens and it happens in even big brands hotels, right?

[00:15:41] Luca: This is, this is not a problem just for short term rentals across the board. Although they're better at it, it's still hard for them to imagine a system where basically every single time a guest stay with you. Every single interaction is being recorded. It's being stored. And then those information can be utilized for personalized services.

[00:15:59] Luca: For example, you know, you're gonna remember the guest name, you're gonna remember the family name. You're gonna know what their birthday is. You're gonna know, uh oh. They travel to, um, I don't know, like, uh, uh, Florida with their kids, uh, during this time because it was like their daughter's birthday. Well, guess what?

[00:16:16] Luca: You can remind. Remind them. Three or four months earlier, like, Hey, I know your, your daughter's birthday is coming up, so I wanted to give you like a, a, a discount for your next day if you're coming for here for your daughter's birthday. And like those, those type of, those type of experiences, they're impossible at scale, but even in small scales, it's almost impossible to be on top of that.

[00:16:37] Luca: That's, that's just, uh, another example. But also I want to address one, one misconception that, that it is happening and that you touched upon, is that AI is going to substitute me. Um, and, and we need to start from the fact and all agree on the fact that AI is an an answer. It's not gonna substitute humans in the end of the day.

[00:17:00] Luca: It's gonna take whatever your vision is. And make it bigger, better, and, and, and, and, and, uh, enable you to execute it faster. So, so like, it's going to really gift and, and be an amazing tool for creative people, um, and for people that properly leverage this, this technology, right? If you don't, AI is not gonna substitute humans.

[00:17:26] Luca: It's gonna substitute the humans that don't know how to leverage it. And that is going to happen much faster than people think. And, and this is, this is why it's important that, that we don't, we're not scared of this technology where we actually embrace it and try to utilize it every day and see how we can get advantages from this technology in our day, day-to-day operation and life.

[00:17:48] Liam: And would you say that's a, a myth about, uh, AI that you'd like to debunk? Is, is what we've just mentioned, or, or is there other myths that you go, well, actually people get a lot wrong about ai.

[00:17:59] Luca: Well, I think there's, there's, there's a, literally like, it, it's hard for people to sit in, in, in, in the middle.

[00:18:06] Luca: The truth is in the middle. There's people that are like, well, AI is not that good. Cannot do much about it, but cannot do much. With it. And I think that's a me and it's wrong. I think ice huge and it is gonna change a lot of things. It's gonna revolutionize all things. And then, you know, on the other end you have people that are like absolutely terrified by this technology.

[00:18:25] Luca: They're gonna be like, it's replacing our jobs. Like what are we gonna be able to do? And stuff like that. And, and by the way, I saw this phase with inside of my organization because. We don't use AI only as within obviously our software as a service, but also inside it as a company, right? Mm-hmm. Making things more efficient as a company and, and definitely there was, we got, got both phases.

[00:18:47] Luca: We had a skepticism at first for majority of the company and then we got the, everybody being terrified. It's like, okay, we're all gonna be out. Jobs, once they understood the power of this technology. And now finally we got to the, to the truth phase, which is like, okay, but this is, if everybody's going to use this technology, the only thing is going to happen is that we're gonna 10 x our output.

[00:19:08] Luca: Mm-hmm. And so we're gonna be able to do what we want to do in the first place, much better, much faster. Because the reality is like, if you think about it like. Nobody's doing what they want to do in the ultimate way. There's always room for improvements, huge room for improvements. And so all it's going to do is gonna ultimately improve That.

[00:19:28] Luca: I, I'll give A-A-A-A-A, a practical example like content creation used to be done only by. Massive production company that cost like, you know, millions of dollars to produce even the smallest piece of content. Now you now you have, now you have, uh, uh, content creators, influencers, they create content with, with a, with an iPhone or a phone, right?

[00:19:51] Luca: Like there, there's just a camera. So content creation costs just went down drastically. And what all it meant is that now a lot more people could create content. And so a lot more people could get a piece of the pie. Um, that's, that's really what's going to happen at a much even bigger scale, almost across every single industry.

[00:20:09] Luca: With ai, I can,

[00:20:11] Liam: I can definitely see it, and, and it's exciting. I mean, what a great time to get involved in. Any business, but especially hospitality. 'cause it's something which can be it, it can actually be on the tip of the spear of some of these new technologies and how people interact with, with, with a business, which is, is super cool.

[00:20:27] Liam: But I guess one of the questions that I've got and that people listening to this is, is how can some of these automations enhance rather than replace that personal guest experience? Like I know guests where I know what their favorite drink is, and, and I know that, am I, am I still overly worried about this?

[00:20:47] Luca: Yeah. No, I, I, I think, I think as I said, ultimately it is going to, to enable humans to do a lot more less re like, it's going to substitute the repetitive task and the annoying work, but it is ultimately going to enable you to do a lot more. Right. Um, so I, I give a perfect example. So for, let's say you have, uh, uh, you, you have a team that, that takes care of guest communication.

[00:21:13] Luca: So think about if you, if you can remove them from the day-to-day guest communication of answering silly question, where is the coffee machine? How do you turn it on? How do you turn on the tv? Like, and so on. But you are gonna actually have them dedicate their time to, to create custom customer experiences, right?

[00:21:30] Luca: To give to the ai like, so for example, like, like what I give you the, the, the example before, like when somebody's coming back. Can I create an SOP or can I communicate with my ai? It's like, Hey, can you come up with some clever ideas of things that I can offer when someone's anniversary is coming up? And you could think about it.

[00:21:48] Luca: You could do that even in a conversation, in a chat with your software instead of like, I. We click around a bunch of like non-intuitive UI UXs that exist in all, uh, in all management softwares today, which I very much dislike, right? Like it's nothing worse than when you get a software that you cannot, you don't know how to use.

[00:22:06] Luca: And this happening, the more comprehensive the softwares are, the more complex are to use. Think about it now. You can have conversations with it. You can access any part of it by just having a conversation without knowing where the hidden button is or where the hidden setting is. Mm-hmm. And spending 30 minutes doing that and maybe not figure it out in the first place.

[00:22:28] Luca: And you can have a conversation say, how can I improve this in my operation? I can, can improve these guest experiences. And so ultimately what's going to happen is that you are gonna create a much better experience for, for your guest. Much better revenue retentions and, and, and, and people coming back to, to, to your brand.

[00:22:46] Luca: But it's also ultimately going to happen is that the people that are gonna do it faster, they're gonna be more, a lot more successful than others. Mm-hmm. And also, but simultaneously what's going to happen, the standards that's gonna go up, right? Then the expectations of guests are going to be like, to have a much better guest experience because more and more hosts are gonna be able to, to service that.

[00:23:08] Luca: That's why it's important to be on top of it as well.

[00:23:11] Liam: I completely agree with you. At the end of the day, people need to be taking this, this advantage and, and get getting this started as soon as possible. And that must be quite cool to be, uh, a co co-founder of a piece of software where so many hosts are gonna be using it in different ways to, uh, to help their guest's journey and, and to, um, do exactly what you've said.

[00:23:30] Liam: Where on that copilot to be able to tell it to do different things. And this is where. Um, seeing these new changes and these time saving changes where actually then people can think more about their business as a whole, as opposed to having to go, oh God, I need to remember this, or, this person's coming then, or, or, you know, all, all the stuff which hosts used to have to worry about before PMSs and especially before ai.

[00:23:54] Liam: And the fact that Journey's got that in, in one is, is, is amazing. So what would you say to host, to a listener to this? They're new to ai. What's the easiest way to really start to put some automation or some AI in into their business?

[00:24:12] Luca: I even before I. Talking about specific hospitality. Honestly, this is what something I told everybody in our company.

[00:24:20] Luca: Mm-hmm. And, and sometimes even our tech team. I'm not a technical founder, but I've been since the day one of this technology I've been experimenting even prior to, to charge GPT. I've been a truly believer into this, this tech. Technology and how much is going to change everything. And one thing that I tried to change and I have changed was the culture within our company.

[00:24:41] Luca: And, but first I had to change my own culture and I started utilizing, and I, and this is, uh, something that I tell everybody, if your spouse, if your boyfriend girlfriend is, are not jealous of your ai. You have an issue, you're not using it enough. Um, uh, I, I don't know if you, if you experimented with like, um, cha GPT vo voice mode, there's Yeah.

[00:25:02] Luca: When you turn it on, you can also turn on the camera and stuff like that. And I have, outside of Journey, I actually do even fund projects with it. Not someone who's ever built a pc. I literally built a gaming pc. Using, uh, using AI has zero experience. I was sharing my, my whole, everything that I was doing, and it helped me do it.

[00:25:23] Luca: And it was like, and literally I plugged it in, turned it on, and it worked, which is not, not something that I would've expected, but it helped me to do, guide me through every single step. Like same thing sometimes, uh. I dunno. I don't know what to cook. I just like send a photo of, or show the video of what I, what ingredients I have in the refrigerator.

[00:25:41] Luca: It's like I, me come up with something easy that's not gonna take me time. And it does. So why I'm saying this is because once you get used to it, to really the think, like you have to change your mindset. Mm-hmm. And how you, you think. About this technology. Once you get used to it, to use it even in the small things, not eventually, even if it's completely unrelated to hospitality, eventually you're gonna translate on how can I use this technology for my business?

[00:26:06] Luca: You'll have to first truly understand the power of it, and the more you use it, the more you go into understand. Because again, the biggest misconceptions when people first use it and they write the most basic prompt on charge pt, and they get the same, whatever results. But have you ever tried to give it a, a, a deep prompt with a lot of data, actually a lot of information have, like, have you tried to, to, to give like a bunch of documentation that says like, Hey, help me make sense of this.

[00:26:35] Luca: It's like we, we do that, we do that outside of like journey, even for our own organization. Even for, to help us plan what on, on our roadmap, on, on drafting out like new, new product releases have I thought of everything. We create our own GPTs for that. So you ha once you get used to that, then you're gonna see how to, to.

[00:26:55] Luca: Implement in hospitality and to answers the more, you know, direct questions in hospitality, obviously, you know, it's, it's to start experimenting with this technology Also, when your own operations with, with, uh, the few good softwares that are out there, not right now that they leverage this technology.

[00:27:13] Liam: It's very cool, and, and you're absolutely right. That mindset, the first thing people need to do is get in the mindset that, that example I've not heard before, where you're, you're giving it, um, the ingredients you've got and it's, it's kind of doing that for you. It is literally gonna touch every part of our lives.

[00:27:27] Liam: And I mean, I, I use, uh, the voice mode and, and you can actually talk to chat GPT, like as a person. And I have had that exact comment from my behalf, which says, you spend more time talking to that thing than you do to, to me. And I'm. No, genuinely it is like having a, um, if somebody, you can bounce ideas off.

[00:27:45] Liam: I I, I do think the caveat to this is you've gotta be, you've gotta be a very aware that it's not a person. It doesn't really think it's just going off the prompt and it's, it is got no, um, you know, the, the, there's, I, I see posts on Reddit where people saying, Hey, it's my therapist and it knows. And I was like, well, you've just gotta be aware that when you're telling it a prompt, it's responding with the information you've got.

[00:28:05] Liam: But that's what it's great at doing, isn't it? It's great at sorting out. Stuff, which we just wouldn't be able to, um, uh, think about as quick as it can think about it. And that is really to, as long as you're putting the correct prompt in and you're putting the, the correct inputs, the amount that you can get out of it is just huge.

[00:28:23] Liam: And I think that that mindset thing is a great answer. I really do. So. Uh, what I'd like to do, Luca, is, is throw the microphone out. I know we, on this spotlight episode, we tend to keep these about car journeys length, but I know we haven't talked a whole lot about journey itself. Where can people, if I throw up the open the microphone, can you tell us a bit about journey and where people can come and find more information if they're eager to get their PMS and their AI side of things combined?

[00:28:50] Liam: Where do they need to go? What do they need to know?

[00:28:52] Luca: Absolutely. Yeah. I mean, honestly, if you want to get in touch with us. Uh, journey is spelled JUR and y.com. Um, you know, there's, we have, uh, a, a, a very active sales team that I'm sure if you sent, sent an inquire be they'd be very excited to, to show, to show you a demo of the product.

[00:29:12] Luca: Um, and, uh, but you can also. You know, I try to be a, I, I'm pretty busy, but I try to be as virtual as possible as well, uh, on, on my own, uh, uh, LinkedIn, uh, Luca Zambello, uh, if you, if you wanna search, search for me. And then obviously we, we have a journey, uh, channel also on LinkedIn, very active and, uh, and, uh, uh, Instagram as well.

[00:29:34] Luca: So. Those are, those are most active channels.

[00:29:37] Liam: That's cool. Well, Luca, thank you so much for, for sharing this. I know that I, for one, are gonna go check out Journey. I just enjoy these kind of conversations, which are about AI and what the future is doing and that ultimately as host, what I'm taking away from this is.

[00:29:52] Liam: Having the mindset of actually going and test it and using it, number one. Number two is to actually see where I can implement this in my business and to, to go and have the right tools. You know, go and check out Jenny, go and have a demo and then to really see what this space is gonna be. I mean, can you imagine the conversation we can have in 12 months from now considering what's already changed is, is gonna be amazing and that's a great way to, to end.

[00:30:15] Liam: Is there any final thoughts or, or what do you think the future of, uh, of this kind of industry is gonna be like?

[00:30:22] Luca: I mean, my,

[00:30:22] Liam: my final

[00:30:23] Luca: thought is honestly, don't, don't miss out on this. Right? Like there's, like you said, it is what an exciting time to be alive. Um, you know, don't, don't, don't be too skeptical and don't be, don't be to worry about it.

[00:30:36] Luca: Actually trying to embrace it. The people I know. For many people, changes are hard, but this, this is, this is a very exciting change and if you embrace it, you're gonna be very happy and very pleased, and your life is honestly going to be better. Um, for me it has been I be able to execute a lot more things than I wanted to, uh, but that I could, that I was even able to do before.

[00:31:00] Luca: So, um, it's very exciting.

[00:31:03] Liam: Amen to that. I really like that. And thank you again, Luca, for coming on on the Boostly podcast. Thank you too for listening to this on the Boostly podcast. Do share this with other hosts and people who will get the value out of this, and they can go and check out Journey. If you want to continue the conversation, you can go on Facebook.

[00:31:18] Liam: There's a free Facebook group called The Hospitality Community, and you can come and join the group. You can talk about this podcast or any other. Hospitality questions in there and to check out Journey and go and check out Luca. You can have a look at the links in and around, however you're either listening or watching this media.

[00:31:35] Liam: Thanks for watching. Thank you, Liam, for having me. No worries. Thanks Luca. See you again. Bye for now. See you having a blast. Gonna get it on the Boostly podcast. Bruce Lee. Let Bruce Lee 'cause it's so hard on the tees, loosely making up those rhymes. Don't write it, just do it loosely.