[00:00:00] Ruben: Yeah, I see it. We got people from Michigan. Good morning from Florida. Hey Tamara. Amazing. We got Jeff in the building. Alright, cool. I see the people.
[00:00:09] Mark: This is great. Have arrived. This is fantastic. Okay, so as of yesterday, like you saw yesterday, if you were with us yesterday with, uh, the amazing Dr. Rachel, I do not see the chat.
[00:00:19] Mark: I can see me chatting, uh, but thankfully Ruben can see the chat. So can you all just drop me a number two in the chat just to let us know as you're in here, we've got people flying in. We've got people coming in from all over the world. I know that we do have Croatia listening in. I'm just looking at the names here.
[00:00:36] Mark: I'm literally going off the names, so I don't see anything. So I will catch up obviously after we finish. I log out, I log back in and I'm able, I'm able to see us all. Actually, lemme try this. I'm gonna do open it a new window. Let's see. Hopefully I don't end this by doing this, but let's, if I can come back in again.
[00:00:55] Mark: Uh, no it won't. Lemme come back in in a different room. Okay. I'm gonna figure that out as we're going. But I do wanna, I do wanna absolutely plow in because I know that Reuben always brings so much value when we do this. This is, this is gonna be a session, right? Get your pens, get your papers ready as we did yesterday with the, uh, with the little bit of admin.
[00:01:12] Mark: On your right, there is a chat box. Please do take advantage of the chat box even though I can't see it. Everybody else can. Underneath it is a little question mark tab. That is for questions, right? Please place all of your questions in there 'cause it will help. Reuben, separate those that are saying hi and drop in number twos, so to speak, and who's actually asking questions.
[00:01:34] Mark: Okay. And you'll be able to plow on with them at the end. Um, and apart from that, just really just enjoy this session. Uh, obviously I have to say this every single day. Yes, it is being recorded. And the cool thing is, is that you can just use this link to come back in to watch today's session at any time in the future.
[00:01:52] Mark: You can come back in a year's time when you are an absolute student of the MTR model and come back and re-watch this if you want, as well as the session on Monday with Ryan and yesterday's session with with Rachel. But Ruben, thank you so much for coming in and doing this. Um, for those of those in the room who have never, um, heard of you before, seniors before, just give us a little breakdown on, on your journey into the world of MTR and just being like the absolute legend that you are.
[00:02:19] Mark: Please sir. And then we'll crack on with today's, uh, presentation.
[00:02:23] Ruben: Absolutely. And listen, I got ambitious because, because, uh, mark, you always have the nicest, uh, you know, gadgets with all the technology.
[00:02:32] Ruben: I ended up clicking the questions tab and now I don't see the chatting mark. So I don't know if there's a way for me to go back, um, because I don't, because there isn't a box.
[00:02:41] Ruben: I see polls, I see people, but I was seeing the people before I click, I clicked the, the q and a and now I, I kind of wish I didn't because I don't see the chat anymore. So I dunno if there, you know, what box I should be clicking to access. Is,
[00:02:54] Mark: is there, is there a box above the question mark at all? Is there a little tab but there's a little button above there because normally it just hides above there.
[00:03:03] Ruben: Uh, there is a, what I'm seeing is a, um, can I share my screen? I guess?
[00:03:10] Mark: Let's see. Maybe. So, uh, lemme just say, but lemme do. Yeah, everybody, as you're coming in, if you can just say hi, let Ruben know where you're tuning in from around the world. But most importantly, let us know where your properties are.
[00:03:21] Mark: Let's have a little look. Okay. So there's the que. So, you know, you see that little yellow thing? That's a Yeah. Can you move, can you move that up? Can you hold it down and move it up? There you go. Can you do that? Can you like, move it up a wee bit?
[00:03:35] Ruben: Oh, is it blocking it?
[00:03:36] Mark: It's blocking it. Yeah. Whatever that is.
[00:03:38] Mark: Oh, I dunno what that is, but
[00:03:40] Ruben: that's crazy. That's um, that's one of my tools. My, my a polo, uh, I wonder if I can unpin it. Oh, that's crazy. Yeah. 'cause I see what you're saying. It's getting in my way and I can't open it. Yeah, yeah. Okay. Oh wow. Okay. I think I got it. I got it. Oh, here we go. I got great. Oh, look at this.
[00:04:00] Ruben: I great. Can see from your screen. Great. I can see
[00:04:02] Mark: Sean. I can see Jeff. I can see Ann. I can see Michelle. Okay. So you can see the chat. Good. Everybody else can see the chat unfortunately. I cannot, but I can see questions, which is good. So, uh, chat to me in the questions. All right, Reuben. Okay. So the floor we're is absolutely yours.
[00:04:19] Mark: Um, let's let, let's, let's go my friend and thank you everybody for tuning in.
[00:04:23] Ruben: Absolutely. Absolute help. First of all, mark, thank you so much. Uh, I appreciate you having me here and I'm excited that we got a solid group, uh, of good energy, good vibes. I could see from all over Connecticut, Florida, et cetera.
[00:04:35] Ruben: A little bit about me. Uh, uh, no different than most folks. Uh, I was looking for, uh, my wife and I were looking for, um, a way to, uh, capitalize in on in real estate. Uh, and we actually completely did it when we were, uh, living in New York out of state sight unseen. Our first short-term rental, this about, was about five years ago.
[00:04:58] Ruben: And, uh, we got into the short-term rental craziness like a lot of us did. And we realized that yes, it could be done remotely. Uh, yes, it is a business, but the thing for us was. We were in rooms like this and we were seeing people getting a lot of different results. And we didn't have the, you know, the, the, the pools and the crazy deco art walls and the, the, the crazy backyards with the, you know, we quite frankly didn't have the capital at the time to put in that much into these homes.
[00:05:30] Ruben: And so I remember
[00:05:32] Ruben: seeing folks in our, you know, we join a mastermind, it was like they were getting ridiculous numbers, right? Like I'm talking about like, you know, for us it was ridiculous at the time. Like, you know, these 10,000
[00:05:42] Ruben: bookings here and there, and we didn't have all the bells and whistles. So I kind of asked the question of, you know, how could we get similar results with what we have?
[00:05:52] Ruben: Uh, and I think that's important to think about, you know, how can we, you know, start with where you are and then see where we can go. That's exactly where we went. And quickly we got, we, we got into, uh, we fell into the B2B side, which corporations have the money. And the rule of thumb is always follow the money.
[00:06:11] Ruben: And so when we did that, the same properties that were grossing, you know, uh, a third or even sometimes a fourth where we're getting these corporations didn't change a single bit. It was just our positioning not changed. And so that's what I wanna share with you guys today because, uh, when you change the way you look at things and things, you look at change and you might be sitting on a gold mine, you just don't have it properly positioned.
[00:06:35] Ruben: And it's crazy that the same asset, right? I always like to go back to this mark and and team here. It's, you can look. From one and you see it as a long rental and then another looks at it and she's a short rental, knows what to do, furnish it and,
[00:06:50] Ruben: and starts getting Airbnb bookings. And to make two to three more the long rental investor.
[00:06:55] Ruben: And then if you have the lens, if you have the knowledge, you could look at the same
[00:06:59] Ruben: exact asset on that neighborhood road and look at it as a midterm rental and furnish it, but then have a very different strategy. And now you're targeting corporations who are paying you a lot more with high profitability and less margin.
[00:07:14] Ruben: So we got here and we never looked back. Uh, we started to scale and it helped us get into some larger properties, uh, and, you know, grow our portfolio, my wife and I. And then we went, um, we started to partner with these insurance companies and really we ended up sharing some of our strategies with a community.
[00:07:32] Ruben: And because on the short term rental side, we used to compete. Now instead we collaborate with other operators because when we're occupied, there's always an opportunity to make money. So that's how we're here and now
[00:07:43] Ruben: we're glad to be a temporary housing provider, uh, nationwide with, uh, with my team.
[00:07:49] Mark: Amazing. So this is the vibe that I'm getting from the last three days, and those that have joined us for the last three days, you know, there's definitely. Uh, a, a rhythm to this where Ryan Luke in the UK has sort of gone down the niche of contractors. Um, obviously Dr. Rachel mentioned yesterday about there are 56 different niches within mid midterm rentals are gonna, the, the big misconception when we spoke to Jeff Hurst, who's the CEO.
[00:08:15] Mark: Furnish finder. He said the big misconception with the MTR strategy is that everybody's a traveling medical worker. That's not the case. And like you said, you've just gone down there with, um, you know, home insurance that displacing, uh, people that need it, and you've just gone down that niche and you've just brewed yourself so far down in it.
[00:08:31] Mark: There's room for no one else, which is, which is amazing to see. My man. And, and again, the last one is collaboration. Ryan spoke about it, Rachel spoke about it, you spoke about it. So instantly, when you sort of flip from that B2C mindset, to that B2B mindset, you know, relationships are everything. Your network is, everything.
[00:08:48] Mark: Collaboration is key. And that's what we're gonna tune in today. And we're obviously gonna be sharing some really cool little Airbnb tips as well. So, Ruben, the floor, as they say is yours. When you're ready, do you wanna share your screen and we'll, we'll get stuck in. Yeah. And also as well, um, I can't see this chat, so I, I would love you to see to, to like put this in the chat now.
[00:09:06] Mark: Just show Reuben some love for doing this, to taking time out of his day, getting up early over there in the, in, in the States and, and doing this as well. So Reuben, the floor is you with my friend.
[00:09:15] Ruben: Thank you. Thank you. And I wanna definitely wanna make this collaboration. I love workshops. I wanna this a very, mark, interrupt me at time.
[00:09:23] Ruben: I know Youk on this. Um, I'll give little bit of background. My lens is, you know, I'll share my slides here in a second. But, um, what's most important for me is for us to be very concrete in what it is that we wanna accomplish today. Right. And so, you know, I know that you got a chance to connect with, uh, you guys can see my screen, right?
[00:09:45] Ruben: Yep. Ryan, Ryan, Luke, Dr. Rachel. And I think all that is important for this. We're hopefully gonna put a bow on this today, right? But here are the three things that I want us to really focus on, right? You're, I want this to be a strategic roadmap. For you to increase your B2B visibility. And if you have a furnished accommodation, right?
[00:10:07] Ruben: If you have, uh, a short-term rental, if you have an Airbnb, right? Doesn't, you know, regardless of the platform, right? We can leverage a platform, you can leverage your own website, right? That's how we got here, right? We, we leverage, we have a website with loosely, right? And it's, it's not, or it's, and um, and it's really important for you to think about the importance of that visibility.
[00:10:28] Ruben: And there's three ways to do it, right? You wanna establish consistent availability. Um, and, and one way to do that is by leveraging the platforms that already have traffic, right? And then you wanna enhance number two, your searchability, right? Because if they don't know you, they can't flow you, right? And then number three is what we talked about.
[00:10:49] Ruben: A lot of it, sometimes we talk about these big corporations, yes. But I think it's just as important to. To partner with the people who are in the chat with you, because there's a lot of up and coming growing companies that if you foster relationship with today, I call them the tier two operators, you're putting yourself in a position to already have that relationship.
[00:11:09] Ruben: And as they grow, you grow. So it's great to focus on tier one, but also focus on what I call the tier two operators who are in these rooms on the same room to see the same folks at the conferences. I mean, I'm talking about some of these guys. I've seen the trajectory, right? And we like to put ourselves in that bucket where we always have that gross mindset.
[00:11:25] Ruben: So, you know, it's in our best interest to partner with these folks because there are gonna be the ones that if they stick around long enough to industry and they are still there, and you are still there as well, those are gonna be the ones that you're also doing business with collaboratively. Right? So, uh, but a little bit of background about, uh, real quick, so you kind of know where I'm coming from.
[00:11:45] Ruben: Uh, so my mind is, um, uh, is made up of, uh, of I'm a digital marketer, right? Like I got into this industry. In marketing. Uh, so it's, it's very top of mind for me in everything that we do. Uh, branding, marketing, right? Branding is what people say when you're not in the room. A, KA when you're asleep, when you're, you know, you're not in front of your listing.
[00:12:07] Ruben: What are people seeing? And marketing is what your, it's like your offense, right? Branding is your defense. And defense wins championships, right? But there is a way to do that. So I'm the co-founder of Invested Escapes. Uh, again, we've gone nationwide since, uh, we've gone nationwide by standing on the shoulders of giants.
[00:12:24] Ruben: Um, and that means other operators like yourself, right? That's the only way we can do it. Uh, um, we own properties, but we also control a lot
[00:12:32] Ruben: more,
[00:12:32] Ruben: um, over, uh, 300 plus properties. We have access to, uh, between our database and the partnerships and masterminds and networks, right? Happen to have partner with Mark on this, uh, hospitable host.
[00:12:44] Ruben: Uh, my team actually invested talent, uh, produced the audible, including myself, uh, for that. And that was amazing. We featured a lot of different stories of, uh, operators nationwide, and so we've done a good realm of what's happening in the short term rental industry. Uh, but just some key things. Uh, like I said, I'm usually on the other side.
[00:13:02] Ruben: Uh, when I'm not doing webinars, I'm usually interviewing others to get insight to what's working and using it as a networking tool as well. So have a have a show called, uh,
[00:13:10] Ruben: we
[00:13:10] Ruben: rebranded it to be called in the Lab, three Plus, uh, real estate experiments, et cetera, um, where we get to interview others. But I think the key thing I wanna highlight is being a digital marketer, having done, uh, over 10 plus years, uh, having done paid and organic traffic, right?
[00:13:26] Ruben: YouTube, right? We have a thousand plus videos, et cetera. All that is about. Leveraging these platforms where people are already going, right? So if you think of YouTube, it's no different than Airbnb because YouTube, what are people doing? It's a search engine. How to bake a cake, how to do that, this, that, and the third, right?
[00:13:44] Ruben: So you need to start thinking about that as well for your listings. It's what is the avatar on the other side looking for? What are the keywords that they're looking for? What are the pain points that they have? And really start putting that in there. And I'm gonna show you how there's a difference between the listings that you have today as you're thinking of catering to typically, most of us are short term rental operators, but if you are midterm rental as well, you're still furnish finder, right?
[00:14:08] Ruben: If you think of furnish finder, traveling nurses, et cetera, to me that's still B2C. And there's nothing wrong with b2c, right? As a matter of fact, you shouldn't just eliminate B2C from your business, but we make that our secondary tier, not our primary, and and we make B2B. Our primary B2B is business to business.
[00:14:27] Ruben: Corporations and there's a lot of them. And I don't want me just to think, I'm talking from, um, just subjective. I like to go to the data, but just wanna share with you some insights of where I come from. I come from a digital marketer, so our mindset is always how can we make sure that our marketing is in hands in what we're doing and that it's actually speaking to the right person that's gonna receive it.
[00:14:46] Ruben: And today we're actually gonna show you side by side of how one speaks differently. A listing speaks differently to the other, uh, after, um, after we kind of do an over the shoulder, which I love. Right? So, uh, really quick though. Uh, I think I'm missing something here. See? Oh, there is, I think I clicked it really quick.
[00:15:06] Ruben: So two things. You guys yesterday got, um, you between yesterday with Rachel and day before Ryan, you got. You're, you're building an asset. I believe this is what my mentor says, my Dr. Myron Golden, right in the middle. Um, here is you have three things, right? Mindset, skillset, and a tool set. That's the asset, right?
[00:15:26] Ruben: The mindset is the be you have. So the reason I'm sharing this picture here is 'cause I just surround myself with people who proof of concepts, right? Uh, mark included and asked questions. And the reason that's important is because you need to bar the mental syntax, physiology and, uh, the belief system of the people who have already done the thing, right?
[00:15:49] Ruben: And that's the mindset. And if you have that, you're halfway there because you believe it. It's not, it, it doesn't serve you any value. If I give you a blueprint and you don't believe it will work, and you don't do the thing that the person is doing to get the result, so you have the mindset because you're already here, uh, the skillset you.
[00:16:08] Ruben: Just need to understand, it's just a different paradigm, right? You like the skillset is being able to identify an opportunity, right? Looking at a home and saying, you know what, I might furnish it and I might do this, right? And you have that because we're gonna talk about it. And then you have the tool set, which I know Rachel gave you tons.
[00:16:24] Ruben: I mean, if you're not leveraging AI right now, they always talk about, oh, AI is gonna replace, uh, humans. No, no, no. You're not getting replaced by ai. But what's gonna happen is a human being that's leveraging AI is going to beat you to the top. So it's in your best interest for you to leverage AI as a tool, as a support.
[00:16:44] Ruben: And today, between yesterday, uh, you are gonna have enough in your tool set to be able to do that. And I don't want us to sleep on the ones I'm gonna highlight here, because when I think of tool set, Airbnb, we don't depend on Airbnb, but we leverage Airbnb the exact same way they're leveraging us. Because if you haven't noticed, and I know you have, I'm being, uh, you know, uh.
[00:17:07] Ruben: Uh, I guess what I'm saying is you have a property and Airbnb is leveraging your property, right? Mm-hmm. Um, and they don't own that property. And so it's in your best interest for you to also leverage, you know, reverse engineer that process and leverage Airbnb as a traffic generator for you, right?
[00:17:26] Ruben: Keyword, very important visibility. We don't have to create the traffic if there's already traffic that's looking for us. We just need to put ourselves in the way of that traffic, that's marketing one-on-one, and then understand what their pain points are and their desires are. And that is how we're gonna get to, again, the very concrete steps on our highlight with you today to really tell a different story between your B2B listings versus your B2C.
[00:17:51] Ruben: And remember, it's not, or it, it, it's, it's, and, right? So that's the goal. So the reason I'm showing this here is again. You got Jesse Vasquez in our industry. Right? I connected with Jeff s the other day too. Brian Payne, I've had him on the show. Dr. Rachel, I've learned so much from her on the home insurance.
[00:18:07] Ruben: She's the one really gave, you know, uh, gave me that blueprint and kind of opened up that door and then we kind of just went all in. Dr. Martin Golden, the mindset, right? That matters. And you guys have this today because you're surrounded in a community that is, has the same mindset. So now let's us buy a skillset set by leveraging the tool set.
[00:18:25] Ruben: Ready? We good?
[00:18:26] Mark: We're good. We're good. Are we still,
[00:18:28] Ruben: you guys still hear me? We're rocking. Cool. I can hear you.
[00:18:31] Mark: They're rocking. They're enjoying it.
[00:18:33] Ruben: Alright. I wanna, I wanna get right into the weeds of it. So I like data, right? Uh, one of the things, uh, that maybe I did mention, and I think, uh, mark mentioned it is, uh, I wanna highlight that everything that I'm sharing with you today is applicable in any of those sectors that, again, between contracting, right?
[00:18:50] Ruben: Ryan talked about it. Uh, uh, Dr. Rachel yesterday. Lovely friend and partner of mine, uh, talked about, uh, her, her niches of different, right? You have Amazon, you got corporate, you got, you know, I like to go to the, I like to shoot for the moons so that if I don't get the moon, I can not on stars. So everything that I plot are principles that can also be applicable to other industries.
[00:19:16] Ruben: I just happen to love to tackle the insurance industry because they have the deepest pockets, right? But the principles behind you could apply this to construction, you could apply this to whatever, right? So I just wanna make sure that you don't get, oh, well this will work for insurance. No, no, this will work for insurance.
[00:19:32] Ruben: And I target insurance because that's my niche and I believe in going deep, another form of marketing rather than why. Then later on, could we open up some other avenues to other sectors? Absolutely. But we make our bread and butter on insurance claims. And we prior, we prioritize that. And you can do it the exact same way if you pick your sector, whether it's gonna be corporate with travel nurses.
[00:19:54] Ruben: Right. And just so I'm very clear, there's a difference between when I say B2C, when you go furnish finder and you got one nurse that's booking you, that's business consumer. When you go to a company that relocates travel nurses, that's business to business because you're working with the business and we've worked many, right?
[00:20:13] Ruben: Churchill, uh, group, living group or whatever, they had a bunch of, uh, professionals. And the reason that's important, and I really want to highlight that, is one thing that goes over people's heads sometimes, like, well, why is one better than the other? Well, it's the fact that these businesses put food on the table by relocating people.
[00:20:31] Ruben: Right? That's why I go to the relocation agencies because A, they've been around for decades, which means that it's still prevalent. 'cause you might have the question of like, oh, how prevalent it is. Oh, it's prevalent and the numbers back it up. What I'm showing here is. Total us spending on insurance housing is 7.2 billion.
[00:20:49] Ruben: Uh, so if you have an asset, why not position it so you can get a sliver of that pie? 'cause I'm telling you right now, there's a lot of money in there. Uh, but that's just good for any corporation. I, I'm destroying you. The data that I focus on, right? There's big money in corporation. It's in your best interest to also make sure you're speaking to them right, so that you can raise your hand and let them know that you are open to do business with them.
[00:21:12] Ruben: And there's a specific way, and that's what I wanna show you today, right? But I just wanna show you that I'm coming from a place of data. 'cause marketing branding is data driven. It's not subjective. Oh, I think this looks good for me. It doesn't matter what I like. It doesn't matter what you like, it matters what the marketplace wants and is seeking supply and demand always, right?
[00:21:30] Ruben: So look at this. I get a kick outta this stuff. This is fascinating. Year over year expansion of the insurance, housing sector, 12.3 average stays, 74 days. I can tell you for a fact that any. Day that we have, we average around two to three extensions. The reason I love that is often do is approve the extension.
[00:21:47] Ruben: That's less is more, right? I, I don't want the high turnovers, I want just those extensions, right? 1.4 million annual placements, insurance, housing placements in the United States. Now, I know you got folks from all over, right? And so remember that the, the AI tools that, that, that, uh, Rachel gave you yesterday, do some quick research.
[00:22:06] Ruben: I, you could literally just say, Hey, like, what are the companies like Ruben talks about this temporary housing company in the US called the a e solutions. Is there an equivalent of such company in my insert country, insert city, insert state. So it's the re it's, it's never been so much easier to be able to grab research by leveraging these tools.
[00:22:28] Ruben: That's why I say like, leverage ai, because remember, it's as good as the input that you put it. And if you have the mindset and the tool set. Have the skillset now to leverage a tool and ask quality questions because the quality questions that you ask will give the quality of the answers you get back out.
[00:22:44] Ruben: Right? Please, please, please, if you get anything from this, you can even forget everything I'm talking about right now. What Rachel talked about is very important, but ask quality questions with respect to your sector, and you'll get quality data, right? So you guys know that from yesterday, but check this out, right?
[00:22:58] Ruben: Speaking of, this is where I get a kick out of, right? Because there's a specific, you might say, well, Ruben, what is this for? Um, lemme actually go, can I hit back here or am I frozen? Have a quick
[00:23:09] Ruben: look here. Okay.
[00:23:15] Ruben: Oh, gimme a second guys. Yeah. Good, good. Think my froze a little bit. Let me play that for you guys again and
[00:23:23] Ruben: make it expand
[00:23:25] Mark: while you are, while you're doing that, buddy. Um, so there's been a couple of questions that have, uh, that have come. Oh yeah. I'll answer, I'll answer a couple of the, the, the most common question and, and what I've done is I've downloaded the app onto my phone and I've come in as a guest on, on this Crowdcast, so I can see the chat on my phone.
[00:23:43] Mark: So the question that I see coming in, can I get recordings for the past two days, 110%? Yes. All you need to do is click on, not now, but you click on the schedule button. It's at the top left. If you're watching on your phone, you just go to the main menu and you'll see free tabs. One will say Monday the 23rd.
[00:24:01] Mark: Uh, one will say, choose the 24th and obviously today, and you can come back at any time and watch 'em on, on the replay. And I'll send a full email breakdown as well once we, once we get done. Uh, I do see a couple of really good questions that I'll leave for Reuben at the end. Yeah. Um, at d Okay. Which is really good.
[00:24:19] Mark: Um, but yeah, keep your questions coming in specifically about this because I've just taken a screenshot of, uh, of that, of that slide of the insurance housing market by numbers. Unbelievable, really good numbers in there. And the, the, the, the trick that Rachel showed yesterday, and again, just to prove that this could be done anywhere in the world with ai, uh, she literally got a street in Queensland, in Australia and asked for information on that to chat GPT and it gave a full breakdown, which is epic.
[00:24:47] Mark: So, uh, again, please make sure you, you use full, full track. Obviously Ruben is talking about what he knows, which is the US market, but again, we've got people in the uk, Europe, Croatia, Australia, South Africa that's tuning into this. You just ask for chat, GPT to bring it for your version and where you are in the world.
[00:25:03] Mark: So real good stuff. Alright buddy, back to you.
[00:25:06] Ruben: Yep. Yep. And, and again, with respect to your receptor, I'll ask a lot to what Mark just said, right? If you're like, ah, I'm not really, there's not really an insurance thing, you, or maybe we're not really into that, but we are killing it here with let's, I don't know, vets or, or whatever it is, right?
[00:25:21] Ruben: Um, insert that equivalent B2B insert, um, industry insert type, right? And you'll find the data as well. Now what's really interesting is, again, the reason we focus on relocation companies, um, because not all companies are created equal, right? That's very important. So when I say B2B, it's not B2B. Everyone, uh, think B2B relocation.
[00:25:45] Ruben: Well, one, it's the thing that I previously said. It's these companies are in the business of relocating folks. If they don't relocate folks, they don't eat. So then I look at the track record. How long have they been relocating folks for? Oh, they've been relocating in, uh, individuals for 20 years. Got it.
[00:26:04] Ruben: Must be working. Right. It's not like they started yesterday. This is not a trend. This is why I like to focus on this, right? Right. Like if you look at some of these companies, a e solutions, alacrity, CRS, temporary housing, again, you can do the exact same thing in your market. Be like, how long have these companies been around for?
[00:26:20] Ruben: Now, if all these companies popped up last year, eh, right. What? These companies been around since the nineties, two thousands, 2005, 2008. They've tested the, the test of time. They right. They've overcome that. Right? So now what's interesting is. If I go back, relocation companies represent, represented underserved market, Wisconsin demand for quality housing solutions.
[00:26:41] Ruben: So the reason why I think this puts us at an advantage, and the reason I know this is, uh, even being part of chipa, CHIPA is an organization, actually I'll be joining this year. A lot of the, the folks that came in, chip over from the apartment, temporary corporate housing, temporary housing, started with apartments.
[00:26:57] Ruben: Why? Because it's easier to get at scale just like arbitrage. Some folks will go, oh, let's get 20 units in here. Totally right? That, that's where that world came from. But if you ask around, this is very important here. I wanna bring this point home. If you actually actually did a lookup on this, on GBT, as a matter of fact, just to double check, but you don't even have to go too far.
[00:27:15] Ruben: 'cause the furnish finder pub published this as well. Um, if you have check TPT, what the generic makeup is of an apartment, they will, it's one to two bedrooms. That's the average. Which then means if you have a home, you are able to offer a product that becomes scarce. And when you have a scarce product, you can charge more for it.
[00:27:35] Ruben: And if you look, there isn't a huge dominance of single family operators, um, when it comes to corporations because it's just hard to get homes that are gonna be the same type quality at scale. It's easier to do that for building, which gives us, again, an advantage. I don't necessarily wanna com compete with these companies that have been around for decades on the apartment model.
[00:27:59] Ruben: I have a different, and even a, when I say different, I have a different, and I would say even better product that can accommodate a very specifically better. Because if someone's coming from a home and they need to relocate, do you think they're gonna go to an apartment or they're gonna look for a light kind home?
[00:28:15] Ruben: They're gonna look for a light kind home. So it's very important that you put yourself, you insert yourself into a sector that has less. What I love about this furnish finder was, was traditionally built around, again, who it was catering to a lot in the beginning with traveling nurses. Traveling. Nurses sometimes travel.
[00:28:32] Ruben: One person, maybe two, maybe their spouse, maybe, right? Or maybe just themselves. So studios and one did a bulk of the, um. The, um, the actual inventory that was on the marketplace. But if you look, look at what happens as you increase the number of bedroom, uh, size, this was sent to me by Jeff Hurst, uh, CEO Furnish Finder.
[00:28:51] Ruben: We actually just connected on a pod together and I'm like, send me your slide brother. And he's like, no problem. So I, I snagged this from him and he actually sent it to me directly and I told him I'll be sharing it with my audience because we, we actually geeked out on a podcast together. Uh, I dunno if it's out yet.
[00:29:06] Ruben: Is it out yet? No, it might be coming out in the next couple, a couple weeks. Um, but he shared this with me. He sent this to me directly. And I just, by looking at this, I'm looking at it, I'm like, oh, this is so interesting. Why? Because our sweet spot, if you guys are curious, Ruben, what does this work for? It works for anything.
[00:29:23] Ruben: But what happens is when you get larger, you create a better solution and people are willing to pay more. So, a, I wanna go for the sector that has the money, and b, I wanna have the right asset type and unit mix. To be able to now really put myself in a premium position. Right? And if there are employees, right, and I'm not just thinking insurance here.
[00:29:45] Ruben: If you're thinking like, Hey, would it be not more appropriate to have two homes to rent rather than having five for each individual, right? So now you're able to charge more, right? And I know that one of my just was, uh, funny, mark, I was just with Noble Crawford, uh, in Dallas, uh, a couple, I think last month back, and he, he talks about this at his government, right?
[00:30:06] Ruben: He has per diem and he's charging people, right? They're charging per the, the person that stays there right now. Imagine having per diem of five individuals in a five bedroom home or four bedroom home that, you know, we can really run that up. But it's also. Ideal for them to have one home where they're all growing together.
[00:30:24] Ruben: Right. Again, I'm gonna focus back on insurance, but I'm zooming out to show you that the, this data can also serve you. Um, as you know, in other industries, I just think larger is better, right? Uh, just the data shows me this as well. Yep. Just
[00:30:39] Mark: very, very quickly, this is a really recurring theme from what again.
[00:30:43] Mark: Ryan was saying on Monday. And, and Rachel as well, his sweet spot, and again, for contractors, his sweet spot is, uh, four to six bedroom properties. What, what he does is he, he buys like the free beds, but there's room to turn it into a four bed. Uh, and, and that is what he is doing because again, what he's noticing, the requests that are coming in, uh, they need to, you know, sleep four to six people.
[00:31:09] Mark: He wants to have four bedrooms. You know, he wants to put double, double beds in there. He wants to get one person per room because again, if you're gonna be coming in, and again, the average monthly, the average stay for his guests is four to six months. So he doesn't wanna put like, you know, twin rooms in and stuff.
[00:31:24] Mark: So it's really interesting to see the data that you've got here. The data, which obviously Ryan gave on his personal experiences. This is obviously on, on a larger scale. So it, it's, it's like the, the question always comes in with this is that, you know, what type of property should I be looking to get? And I think these numbers combined with the experiences that, you know, Reuben, Rachel, and Ryan have all shared is, I think we're coming down a very big common theme here, which opens up the question like, how many properties do you have?
[00:31:52] Mark: Like the people that are with us, like there's only 50 people in the chat with us live now. But then let us know how many bedrooms per property. Like what's the makeup of your portfolio? Have you got the, the, the, the 4, 5, 6 beds? Have you got these sort of properties? Uh, I'd be really interested to see it in the chat.
[00:32:08] Mark: Um, so Ruben, sorry, back to you.
[00:32:11] Ruben: Yeah, drop it in the chat. Uh, that your number. Of, uh, five part, mostly three bedrooms. Yeah, this is great. One bedroom and two properties. Keep dropping that in. 'cause as I'm, I'm, I'm gonna show you guys a little bit more data. This might, might even help. Um, but check this out.
[00:32:27] Ruben: This is the one I was really geeking out about and I see seven bedrooms, one bedroom. One bedroom, okay. This is very interesting to me. I love this is, again, same deck, right? Look at 2 million plus Inc. Tenant inquiries growth. Good year over year booking requests is 105%. There is a demand. But check out our four largest tenant segments represent 90% of the demand for housing on our platform.
[00:32:50] Ruben: Relocation is at 130% gross year over year. And again, the next one is Business Digital Nomad, academia, healthcare. This is, again, I, I really want to stress this. Relocation is everywhere. People need to relocate all the time for different reasons. It might not be just for insurance. So keep that in mind because if you're talking or, or networking with a company or collaborating with a company that relocates, it's specifically that's what they do.
[00:33:17] Ruben: They're gonna have an increase of volume to bring to you rather than if you're just, let's say, working in academia. Their business is academia. Yes, they might need to relocate a few professors here and there, but that's not what puts food on the table. It's just this additional thing that they have to do on the side.
[00:33:34] Ruben: The reason this is, this couldn't be more important for, for you to, uh, to, to call out is these relocation companies have metrics, benchmarks that they need to meet. We need to relocate X amount of family. There's a bonus if you relocate X amount of family, therefore, you reaching out to them. I don't even feel like it's selling.
[00:33:54] Ruben: You're, you're, you're literally becoming an ally and saying, Hey, by the way, I can help you. I have inventory. And they're like, thank goodness. Because you know what they have to deal with out there. This is the true story. This is why you should be so excited to be in this room right now. The true story is most traditional folks who haven't worked on the asset, which is the skillset, the tool set and the mindset have old way of thinking, right?
[00:34:18] Ruben: You'll reach out to them and they have a furnished accommodation and they might say, oh yeah, 12 month lease is only, sorry. That's not gonna work if I'm trying to relocate for three months. And you know what? All other old school mindset, the mindset, and when I say old school, maybe that you fall into that bucket.
[00:34:31] Ruben: And I don't mean it in a way of like, oh, you're old school. I mean, a way of just change your thinking of change your paradigm, right? We were not so keen on pets until we looked at the data. We're like, hold on. Hold on. And I, I think there's a, maybe, I don't know if I included in this slide. There's a slide that shows, as a matter of fact, having an exercise, I'm gonna show you in the end.
[00:34:49] Ruben: I always do this in live because people think I'm,
[00:34:51] Ruben: you know,
[00:34:52] Ruben: sometimes I'm just, you know, people, you know, you can find data to back up your points, right? That's easy to do, but when you actually just blatantly just pull it out and show the people, if you've ever tried this, if we have enough time, I'll do it.
[00:35:04] Ruben: In the end, you go to Airbnb or you go to Furnish Finder, you pick your platform or chose any OT of choice, right? You look in that specific city, you enter, you know, whatever, four or five guests, et cetera. You look at the amount of properties that are available, okay? And then you add pets in there. That amount gets sliced in half every time.
[00:35:24] Ruben: It's like this weird number. It's like, if there's a hundred properties, it'll be at 50. If there's 50 available, it'll be 25. What does that tell you? People are like, they, it's not that they don't like pets, it's they, they understand. It comes at a level, additional level of risk. Risk can be, uh, uh, uh, accounted for in your price.
[00:35:43] Ruben: It can be accounted for with damage waivers, it can be accounted, right? There's always a solution to the thing, right? And people are gonna be willing to pay a premium, or you can charge a premium for that. Because when you slice the inventory in half, the supply goes down, and when supply goes down and demand is high, your price goes up.
[00:35:59] Ruben: That's economics 1 0 1. Mm-hmm. But again, I point back to this relocation. This is what these companies do for a living. So if you think of corporate, think relocation, it's the lowest hanging fruit because that's how they actually need to put food on the table. Cool. Haven't made that point. Like, did I bring that point home yet?
[00:36:18] Ruben: Because not all B2B housing, InCorp housing is created equal. So I wanna make sure like that's clear. Like if you get anything from this Yeah. Relocation makes sense, right?
[00:36:27] Mark: Yeah. Hundred percent. It's, it's landing. Landing. Well. Um, and again, questions and I, I guarantee when questions are coming to your mind, you think, you know, I'll save 'em for the end.
[00:36:36] Mark: Just if anything comes through, just literally leave them in the, in the question box. Next, next, next to it, next to the chat box is a little question and q and a. Leave them in there because this is good stuff and I guarantee there's gonna be loads of thoughts coming through your mind as we're going through this.
[00:36:51] Ruben: Alright? Yeah, let's get to the sauce. Well, we, I just wanna show you a thing, another thing too. Okay, so the number one thing that that is gonna be important that for the two pillars for today is visibility and searchability. And I'm gonna give you the tools literally over the shoulder on how I do it, okay?
[00:37:05] Ruben: Number one, business visibility is, again, building a, a successful brand. An insurance, relocation housing market requires strategic approach. Focus on visibility, credibility, and reputation. Your brand strength is directly tied to the quality of service you offer, et cetera. Right? Now one of the things I wanna show you here too is, um, you just, your goal should just be, let me be easy to do business with.
[00:37:28] Ruben: And what that means is. Where they're hanging out and where they're looking. These relocation companies, that's where you need to go, right? The copy that they're looking for, the keywords that they're looking for. As a matter of fact, I'm pretty sure, mark, this is a tip that you had given me right back, back then you told me, Hey Reuben, you need to be looking at the, uh, if I, if I quote you correctly, uh, what people are saying in your reviews, and use those keywords, right?
[00:37:51] Ruben: Mm-hmm.
[00:37:52] Ruben: It's no different in this world. What are they telling you they need? Start including that in your copy, and I'll show you how that looks. If they're talking about temporary housing, don't call it midterm rental, they don't know what that means. It's called temporary housing, so say temporary housing, right?
[00:38:06] Ruben: Check this out. This is why I'm pulling this up here. This word, monthly rentals. This is from Jeff Hearst, right? He actually shared this at the Mt R summit and then included in a deck that he sent me personally, right? He said, monthly rental has the popularity according has increased, uh, 50 x in the popularity according to Google, right?
[00:38:28] Ruben: Which means. Could it be in your best interest to call your monthly rental a monthly rental rather than a midterm rental? Possibly. 'cause that's what the people are searching, right? So why monthly rentals replace midterm rentals in our marketing? Furnish finders doing this, right? They spend a lot on marketing.
[00:38:48] Ruben: Why wouldn't you? Right? So look, use target keywords like corporate relocation, housing. The easiest form of marketing, the easiest commercials, the most effective ones are the ones that are direct, right? No fancy words. Tell them, what can you do for me? Right? Corporate housing, temporary housing, monthly rentals, flexible extensions, pet friendly.
[00:39:11] Ruben: Just tell them, don't have to get all fancy with this language. It's this. This is what you're looking for. This is what I can provide. Marketing 1 0 1, right? Pain desire, right? So those are keywords that you want to use, right? And I'll show you how in the next, um. We're gonna do it over the shoulder. So visibility.
[00:39:31] Ruben: The reason I keep on focusing on that is, is, uh, I, I wanna show you a, a trick that I had really, I've been teaching and there's been some nuances to it. Visibility is the one thing, and then once they actually get there, what do they see that you can provide, right? But your opportunity from shifting from B2C, which is business to consumer, to b2b, starts with visibility because you don't have to build the, the entire infrastructure when there's already existing infrastructures that you can leverage.
[00:39:56] Ruben: Cool. So let's talk about it, right? Let's get over the, this won't work in my market. Uh, the truth is asset type matters, and it works in any market because these companies are nationwide relocation companies. I do work with relocation insurance companies that are specifically in the us, but there are relocation needs nationwide, right?
[00:40:20] Ruben: And so. Stop thinking about the market and start thinking about your asset type, which I've already given you a gem and Mark has highlighted it. Ryan Looks, has highlighted, Dr. Rachel has highlighted, think about the asset type, not so much of the market. And if you are curious about the market, think you, you obviously have the tool set to be able to look that up and validate, verify your marketplace, right?
[00:40:43] Ruben: Uh, myth number two might be, I need to own many new properties. No, a lot of these relocation companies are not trying to solve every, every problem at once. They're not hitting up with, Hey, I gotta relocate five families. They might for a different larger scale, but they might, they're, they're saying, Hey, this is the current claim that I have, or this is the family that I'm looking to relocate.
[00:41:03] Ruben: So if you can solve one problem and you get your cup filled. And then they're looking for another one. Guess what? You can work with your tier two operators and partner with them. That is so important. You can even do, um, I just had a, uh, launched a show this week with this gentleman who's been in the corporate housing for decades, and they call it, uh, on demand, uh, leases.
[00:41:26] Ruben: That's what we call rental arbitrage. That's all that is. It's on demand. Oh, you get a demand. Oh, let me go ahead and source that for you. Right, but just keep in mind, you don't have to have a hundred properties, a dozen to work with corporate because you're only trying to solve one problem, one property at a time, unless you're dealing with like government and sea that relocate on a hundred people, et cetera.
[00:41:45] Ruben: That's very important for you to understand. Stop getting in your own way. One property you don't even have to own. It can even be co-hosting it. You can start what I'm about to show you. Right. Just very back on here.
[00:41:57] Mark: Yeah, just super quick. And that's really interesting compared to obviously Ryan's models with the contractor model.
[00:42:03] Mark: So contractors, like just people that are coming to, to, to work, he does get inquiries for, you know, like 150 rooms at a time. You know what I mean? That could be like 50 properties. That's what they need at a time. Yeah. So that you need to do at scale. That's why in the UK you have, uh, things such as comfy workers, which is like a, like a listing site.
[00:42:24] Mark: Uh, you have things like pass the bookings, but with this model, which I, which is what I love, and I love that you talk about this, that you know, you just need to, you can just have one and you just, you just need to get in front of them, which is obviously what we're talking about today. So, yeah. Great stuff.
[00:42:37] Mark: Thank you for that.
[00:42:39] Ruben: Yeah, thanks Mark. And I'm gonna leave another gem, right? Let's say you do have a hundred properties. Do they all need, you know what the hotel companies do or the hotel industry does? If they're all similar? You know what helps you to have one? Let's say on furnish finder, let's say you pay your, what is it, 200 bucks a year now?
[00:42:56] Ruben: 1 95 or a hundred bucks, whatever that is. You have one property and anytime you get an inquiry for that property, you say, Hey, this one's not available. But a similar one like this is now you have, you have to treat everything like an ad, which is what I'm really excited to show you. And I'm looking at the time, I wanna get straight to the juice.
[00:43:13] Ruben: You guys okay with that? Okay, cool.
[00:43:16] Mark: Yeah, definitely.
[00:43:17] Ruben: Let's do that. So remember myth number three. This is my biggest myth. This is why I'm gonna, it's a good segue here. I planned it. You like that? I kind of did, right? Myth number three is I already use Airbnb. Sure, I'm sure you are, but you're not using it like this, right?
[00:43:31] Ruben: And you know, a lot of people use. Airbnb, but they don't leverage Airbnb. Right? That's really important. Right. And I'm gonna get that right here. All right, so let's talk about these two. Availability, searchability and collaborative, right? So the availability, you always wanna be open for business. So what does that actually look like?
[00:43:54] Ruben: Well, let me show you, I'm gonna switch screen for a, for a second. One of the things when I got into the, the consulting side of this was, um, a lot of folks have Ruben, you know, I, uh, you know, I have an Airbnb, I'm an Airbnb operator. Oops, I don't wanna do video. I wanna do the other premium. I'm an Airbnb operator and I'm already up and running, and how can I, how, how can I get, you know, these insurance contracts, et cetera.
[00:44:23] Ruben: One of the things I used used to say is, you need to duplicate your listings, right? Uh, and then. Airbnb used to, I don't know if you guys know, I I don't know if it was the same thing for you. You guys can see my screen, right? My my key listen.
[00:44:36] Mark: Yeah. Yeah.
[00:44:37] Ruben: Um, Airbnb even used to have a duplicate listing button.
[00:44:41] Ruben: Who was wrong? Can you guys tap in the type in the chat if you guys are familiar with that button that they took away? Anybody? Yeah. Know that button? Duplicate your listing button.
[00:44:50] Mark: Yeah, I remember it well happened
[00:44:51] Ruben: in the chat. Some, somebody might not even have known it existed because you're like, well, there was no reason for me to duplicate listening either because I was duplicating listings on the same accounts all the time.
[00:44:59] Ruben: Right? And then they took it away. Now why they took it away. Not sure. Uh, but it didn't stop us from doing what we should have done a long time ago. If you're anything like me, this is our personal account, my wife and I, right? Um, and it's called Ruben and Lina account. That's my personal account. But I think it be, it behooves you and it is in your best interest.
[00:45:20] Ruben: Highly recommend that you have a corporate account as well. Now you may say, Reuben, how do I do this, et cetera. Oh, easy. You just create a second account, different email, different phone number. Think it's my wife's phone number, or you could use a Google phone number. Why is this important? Oh, I just Reuben, you talk about availability, but I got all these STR bookings, right?
[00:45:44] Ruben: Booked and busy. Right? So any guesses as to which, uh, I got two listings up here. Any guesses as to which one is my SDR listing and which one is my MT r listing? Any guesses? Chat.
[00:45:54] Mark: This is a great, this is a, this is a great one for the chat. Go on, give us a so's call. The box on the left box on the left is one box on the right is two.
[00:46:01] Mark: So spam the comments with either one or two. Which one do you think is, is his, uh, is his MTI one because this is, this is so key and I'm timestamping this, this is 45 minutes in. This is the one where you're gonna have to come back to later on 'cause you're gonna be needing to go, ah, I wish I remembered what the timestamp was.
[00:46:17] Mark: Remember 45 minutes. All right. Uh, I'm saying two is sdr r Can you see that? Can you see that in the chat?
[00:46:26] Ruben: Yeah. Two is SDR two one SDR. What was the one was on the left? You said
[00:46:31] Mark: one was on the left Is one, the one on the right is two. So yeah, so I'm saying
[00:46:35] Ruben: one SDR two MTR two is SDR. Oh, people will get start two.
[00:46:40] Ruben: Sorry. Two is MTR. I'm seeing a little bit of both. Two is MTR, uh, two is STR. So people are thinking that this is two, which is very interesting to me, and some people are thinking that this is one. So let me, let me give it away for you. Um, uh, keep coming back to me. Okay, cool. On the left is the STR listing, and on the right is the MTR listing on two separate accounts.
[00:47:05] Ruben: Now, I really wanna highlight this for a second. Why? And I'm gonna tell you, uh, uh, why it's so, uh, I'm gonna tell you how, and then I'm gonna tell you why it's so effective, right? So how you do it is, like I said, different logins, right? And you don't want these two listings to be connected in your pmms, right?
[00:47:21] Ruben: Because then it will defeat the purpose. If you're booked next weekend, it's gonna block out this one. You want this one to be fully available all the time. Why is this important? This is the most important thing we can get from this, because if you're operating this as the SDR listing and it is booked next week, and it is booked, uh, in August, and it is booked for the 4th of July, right?
[00:47:45] Ruben: If you're in the US here, they celebrate 4th of July, right? Or 1st of July through Canada. No different places, right? Um, what will happen is if I, I'm a relocation specialist and I'm filtering in for dates that are, Hmm, I need a 45 days of availability. Let me ask you a question. If they type that in on their other end, as in the marketplace on their OTA platform, will your SDR listing pop up for those dates?
[00:48:12] Ruben: Yes or no? Drop it in the chat.
[00:48:16] Ruben: Great question. It's not a trick question, I promise. So if there is a relocation specialist that is looking for a home, I'm seeing a lot of nos. That's good. I'm seeing one. Yes. So let me make sure I clarify what I'm saying. Relocation specialist looking to relocated family for the next 45 days. You have a bunch of bookings in your SDR booking, uh, next week, uh, you know, next month, 4th of July, et cetera.
[00:48:39] Ruben: Will they be able to find your listing, yes or no? The majority is saying, no, I'm getting a yes. Um, no, no, no. Okay, so the answer that is right, the answer is no. They won't be because they're filtering for dates, right? That you're booked for. Therefore, this listing, this lovely listing is, is not gonna happen, right?
[00:48:59] Ruben: It, it's not gonna pop up. Now what if there was a relocation specialist that was looking to relocate a family for the next six months and willing to pay you $30,000, which is about $5,000 a month? Or even more honestly, we, we average around seven to 8,000. Right? Would you possibly move a few folks around if you knew that there was, you know, an availability that you could be occupied for six months and make up to anywhere and we may anywhere from like $50,000 in like five months, or it's, it's six months, anything of that nature?
[00:49:30] Ruben: Would you, I see some people are saying yes. 'cause if you would, this is for you. Now, there is a way where you actually don't have to start canceling things, right? There's a way we can protect ourselves from doing that. But the reason you would do that is 'cause it's just a better business decision. And if they're gone and it's like, I'm out of here now, the only way this would be true is if you actually give yourself a shot for it to happen.
[00:49:53] Ruben: And you know what? Most people are not giving themselves a shot. Why? 'cause they have no availability. And how do you create availability is by treating this MTR listing like an ad as a man. So what you're doing is you're, you're not allowing for instant book. You can connect it to your PMS, but you're not connecting the two listings.
[00:50:14] Ruben: Right. And you're showing yourself it's available all year long. Because if a six month inquiry comes in, if a two month inquiry comes in, which we get them all the time, you will be showing that you are open for business. And you know what? I will say, this is the most important thing. If someone tries to book this for let's say tomorrow and it's six months day, and you say, Hey, it's not available tomorrow, but gonna make it available for next week, how probable do you think that happens?
[00:50:40] Ruben: Uh, how, how, how often do you think that they would move forward with that for a six month book? Do you think they're willing to wait in another week,
[00:50:49] Ruben: drop it in the chat? What do you think? Do you think that you could land business if they wanted to move in tomorrow, but you're not available? But then you tell 'em to move next week and it's for the next six month? Yes. Because think about it, a week difference on the six month scale. They'll be willing to either, yeah.
[00:51:03] Ruben: Delay their move and or possibly extend wherever they're staying until your property becomes available, which means that you've left money on the table by not being available at all. It's something that's killing you, right? Because you don't even have a duplicate listing or a duplicate account that would be allow you to even see the opportunities that come in your respective marketplace.
[00:51:24] Ruben: Is this hitting like, is this making sense? Now? Why am I showing me side by side? Because first of all, I'm going make sure it's making sense. Yep. You guys are getting value from this. Okay, cool. How many of you guys have duplicate listings in here? I just wanna know, or who does not have a duplicate listing?
[00:51:43] Ruben: Put it in the chat because I wanna make sure that you're getting something outta this, because that's the action item you gotta take.
[00:51:49] Mark: That's the biggest question. Lemme understand. That's the biggest question that's coming in like, is Reuben, how do you get, how do you do this? How do you get around it without Airbnb, uh, spamming you or getting rid of you?
[00:51:59] Mark: That's like, this is the big question that I see. So I'm really excited that you're talking about this. And, and also as well, Emma has just said, by the way, Reuben, this is one of the best webinars. So there you go. Well done my man.
[00:52:12] Ruben: I appreciate that. Appreciate that. Now let me give you guys a little bit more, I'm gonna do two minutes on marketing and I wanna give you enough time for q and as.
[00:52:18] Ruben: Um, but let, let, let's, let's, these two listings are not, are the same listing with different photos. Why? Let me go over some quick marketing tips that I wanna highlight you and you can watch in the replay. Okay? If you look at the left listing here, this is an TR listing for those of you, uh, who, who were not sure why because it's catering to inexperienced.
[00:52:40] Ruben: Right. Food ball table. Right. Uh, outside they can sit and watch Netflix. Uh, you always wanna show a little bit of the, in the inside of, you know, what it's like, et cetera. Right? And, uh, 10 minutes. And again, I always say my rule of thumb in copywriting is always put in the copy. What they can't see in pictures.
[00:53:01] Ruben: Always put in a copy what they can't see in pictures or else you're wasting real estate. If I say beautiful open kitchen and then I, there's a beautiful open kitchen, I just wasted my real estate. But here I'm saying how close it's to activities, experiences, golf course, right? If I had enough room at the king side bed, I probably highlight that people love king side beds, right?
[00:53:21] Ruben: But, you know, I gotta play with that. I gotta test them. Why is this important? Because I'm coming from an experience here. I'm coming for functionality. Is it pet friendly? Great. Oh, there's an office, great. For the next six months. That's ideal. Oh, and you provide flexible monthly stage. Wait, monthly. That looks familiar.
[00:53:40] Ruben: What's monthly? Oh, that's the key word that the marketplace is looking for when they're looking for temporary housing. Right? Because remember that's what Jeff Hirst told me. So what did I do? I put it in my copy because different avatar. So you see how the two have very two different headlines. Great. So you guys can do that right away.
[00:53:58] Ruben: And you know what? You can use chat. GPT, like Rachel showed you to come up with a corporate housing relocation terms title and even let it limit you to 50 characters and say, make it short and punchy and limit it to 50 characters. 'cause that's the only thing that Airbnb allows me. And gimme five different samples.
[00:54:15] Ruben: Work that play right now. This is what we call in marketing above the fold. This is what they used to call in, in newspapers above the fold. So I have the opportunity to highlight different pictures I'm highlighting here. Functionality fenced in backyard. EV charger, because I might be like, oh, we have an ev.
[00:54:34] Ruben: We gotta relocate. Is there gonna be an ev? Yes, there is, right? Oh, dedicated workspace. I see a standup deck. I see a whiteboard. I can take my zoom meetings in here. I can join the booster boot bookings bootcamp, right? Mm-hmm. While I'm traveling, right? You see that? So you're highlighting different things here.
[00:54:55] Ruben: It's like, oh, there's football table. I love that. Oh, there's a ping pong. Oh, there's a grill. Different avatar, different meeting, right? And same thing with your copy. You can leverage chat g PT for it. This is more talking about experiences. This is more talking about flexibility, extended stay temperate housing, pet friendly, fenced in, dedicated fast internet.
[00:55:17] Ruben: You're thinking long term, and you know what you're always doing. You're always, always, always, always, always dropping in your company name, everywhere digital. Footprints. Why? Because then you know what the next thing is outside of being, um, uh, available. 'cause I just showed you how to become available by duplicating your listing.
[00:55:38] Ruben: And I'll get to the q and as in a second. One of the things that we're talking about is the next thing you want to be is searchable.
[00:55:53] Ruben: So searchability, guys, the biggest tip I can give you right now is just leverage Google this lovely website made by Brucely pops up in Google. But you know what else is always gonna pop up? Even if you don't have a website, the Google Business page, the best thing you can do is have a Google Business page.
[00:56:13] Ruben: It's gonna have your details, your contact information, and now you don't have to jump through hoops when you're, you get people to hop off the, the platform or, or try to type in your number. You say, Hey, look us up. Look us up. Just means Google me and Google me means I have all my contact information, website, et cetera.
[00:56:31] Ruben: Just very quickly, make it easy for these corporations to do business with you.
[00:56:34] Mark: Uh, on here, when he says, and this is fantastic advice, Google is like your homepage, right? This is his Google business listing for the business account. This is not for his properties. 'cause as you know, if you try and list your properties on Google Business listing, Google take 'em down now because they want you to put 'em as a Google vacation rental.
[00:56:55] Mark: This is for his overall company and you're a hundred percent digital footprint. I call it billboard. Set it everywhere so people can Google search you. 'cause that Google search term is like so unique to you. Uh, you are always gonna come, number one, and you are always gonna have a Google Business listing.
[00:57:13] Mark: It is super simple to set a Google business listing. It's free. It takes five minutes and look at the cool, like real estate you can have in there, like Ruben's phone number, office hours. You can add posts in there, you can add pictures in there, you know, you can add videos, you can have all the cool things in there.
[00:57:30] Mark: So that's, that's brilliant. I love that. And again, the people are saying, uh, love this, love this, love this. So thank you very much. Well done, Ruben.
[00:57:39] Ruben: Absolutely. Absolutely. And, and now I can get straight to the questions, but I wanna give you another gem here that,
[00:57:45] Ruben: speaking of making it easier for people to do business with you, I'm gonna shift to my other screen.
[00:57:49] Ruben: Um, I, regardless do this on all my listings. And you might say, well, Ruben, have you yet? Well, I'll ask for forgiveness when it happens. Um, I just highlight reviews. Oh, what can you guys see? Actually, hold on.
[00:58:11] Mark: I can see, uh, this is like, I'm looking into the metaverse. I can see you looking at this screen. The Crowdcast.
[00:58:17] Ruben: Oh, that's funny. Let me share one more monitor. I got three monitors here, guys. So I've seen your
[00:58:23] Mark: setup. It is very impressive.
[00:58:28] Ruben: All right. This is my STR listing. This is my, um, my MTR listing. Uh, regardless, same listing. I have my logo, I have a review. And by the way Oh yeah, here's our contact info. So instead of just saying, oh, look us, you know, I can say, look us up, like, oh yeah.
[00:58:52] Ruben: You can also look around in the pictures. Wanna contact us? Yeah, feel free. Just, that's it. I don't have to use any crazy keywords. Like, here's my number. Be like, oh, yeah. Feel free to look us up, or contact us or our, in the, that's it. Yeah. I love this and I love
[00:59:08] Mark: this as is buried in picture number 48 of what?
[00:59:11] Mark: 53. So it's buried right at the back. But like Ruben said, you never ask for permission, you beg for forgiveness. If Airbnb were to message Ruben today and say, Hey, I hear that you've got, you know, your, your, your phone number and your email address and your website on your image, Reuben would just go and delete that and go, what image?
[00:59:28] Mark: You know, you know what I mean?
[00:59:29] Ruben: Well, actually, what I would say is like, these are our templated marketing tools that always include our, our information. We actually have this everywhere and, uh, it's, uh, well, we're happy to take it down, but again, that conversation's not even come up because I'm just highlighting the logo.
[00:59:43] Ruben: They're leveraging my property and I'm leveraging their platform because it has traffic. Right? And again, if they ask us to take it down, like, oh yeah, these are our, our, our templates that we use for marketing, happy to take off the, the phone number if that's a problem for you. But it's not gonna be a bigger deal than that because that's all, it's, these are our templates for marketing.
[01:00:01] Ruben: You go on our Google Zillow rental manager there. This is also there you go on our website. This is all there. This is my marketing on your platform. That's all that this is. And again, I'm making it very subtle. I'm not making it contact us. I'm just making it here. Hey, this is our website, by the way, right?
[01:00:15] Ruben: So just want give you that, uh, those kind of gems that again, your listing two listings can coexist. One is for availability, and then one is for searchability. And do not sleep on the Google business page. Make sure your copy reflects as well. Um, and now I'm open for questions. My goodness. Uh, uh, how is that?
[01:00:37] Ruben: You guys got a little treat.
[01:00:38] Mark: Amazing. Uh, everybody's absolutely loving it. Can we all please just show Ruben some love in the, in the chat? Just say, uh, thanks Ruben. Uh, we do have questions. Um, I'll scroll to the question. And again, the cool thing about the questions tab, everybody, if you, if you hit that little question mark button that's next to the.
[01:00:55] Mark: That the chat is just a little emoji at the bottom. If you're watching on the mobile, you can vote up or vote down your favorite question. So if there's a question that's come in, and if you're a little bit shy about opening them, you can go in and vote the one that you think should head to the top. Uh, and while we're doing that, let me just have a quick, lemme just have a quick look here.
[01:01:14] Mark: So Ellie said thank you. Joe said Thank you, Elizabeth. Thank you. Bob said thank you, mark. Thank you April. Thank you. Uh, okay. So the first question that, that has jumped to the top, and I'm gonna make sure that you all vote for the ones that you want me to ask. So you gotta, you gotta vote. Um, this has come from Emma.
[01:01:33] Mark: Can you provide some GA guidance on how much we should discount, uh, for when we're talking about the monthly. Stays, how do you work? So I think when we say discount in, I think it's basically how do you price it up for, for, for, for your business. And again, I think that the, the, the context is, is that when you start going down the home relocation route, it's, it's a whole of a ball game here, right?
[01:01:57] Mark: So how do you normally go about pricing up these monthly stays?
[01:02:01] Ruben: Yeah, no, that's a, that's a good question. So first I, I, I wanna make sure that you know what your numbers are, right? Because at the end of the day, you're a business and you gotta know what numbers will make you most profitable. But at the same time, you gotta also understand where the marketplace is, right?
[01:02:15] Ruben: So a good rule of thumb for that is if you are brand new to your marketplace, you dunno, obviously there's a lot of data out there that will show
[01:02:23] Ruben: what people are willing to pay for the short term rental, right? So if you use price log, you use Aird A, that's one thing, right? Uh, but more importantly, if it's more front facing, user
[01:02:32] Ruben: intensive, you can kind of go, you can go for Finder, you can go Airbnb and C Okay.
[01:02:38] Ruben: Pick three properties that are kind of like yours and see how much they're actually charging. But are those properties, do they have the guest favorite? Are they top properties? Do they have a lot of reviews? Because I'll let you know. Uh, the reason this is important is someone can be listed for 10,000 a month and have zero reviews and zero bookings.
[01:02:53] Ruben: Like, okay, that's not working right. So if you look at the top operators, the top properties, the super host or the, the look at those properties, and when you look at that property, you say, does it finish like mine? And that will also give you some realtime data as well. Now, there's aggregators of data like aird, NA, et cetera.
[01:03:10] Ruben: That's one thing. But there's, there's mash wise, uh, there's r on the front end where you can do it yourself, get the data first before you make a decision. Then what I do in the insurance space, it's very, very down, uh, in the insurance. Uh. There's a budget that is allocated for the family that is displaced, and that's based on what we call loss of use.
[01:03:39] Ruben: And that's typically 25% what that home value is worth. Now you might say, Ruben, I dunno what the home value is. I dunno where they're coming from. Well, it's fine. If they're coming to a property that's yours, they're, they're gonna a kind property, which means your property is worth thousand dollars. Uh, it means their loss of use if they're coming from a light kind home, that's also four.
[01:03:58] Ruben: It would be 25% if you take Right, which is 25% of 400,000. Right? That's just an example. And you divide that out by 12 months. What do we get from that? He's got, who's got the calculator divided by 12. We got about 8 3 33 a month. That's a good baseline to actually understand where you would land. Now check and verify if that data checks out.
[01:04:23] Ruben: If you were to try to book an Airbnb, like kind yours, your quality and book for 30 days, where would you land? Maybe you landed 11,000, then you're down. It gives you the confidence that, okay, great. I've looked at the data online, I've actually looked myself as if I was a consumer that's about to book for 30 days and I've done the coverage d you know, math, and it all checks out around that.
[01:04:45] Ruben: And if you want to be even more particular, take an average of those and divide 'em together and see where you land. That would be a great starting point that I would do.
[01:04:53] Mark: Love it. Love it. Really, really good. Okay, so, uh, next question. Jeff Brantley, thank you very much for the question. What advice can you share with me on how to long distance MTRI live in Charlotte, uh, but have a property in Chicago, Illinois.
[01:05:13] Ruben: Uh, team, uh, that's all it is. Uh, your team does not have to be a huge team. Uh, but you're definitely gonna wanna have a, a, a cleaner, uh, because that's gonna be your main thing. Um, your, your, and then a handyman, and then someone who can open up doors. I use a lot of agents. I, as a matter of fact, when I'm showing my corporate clients, I pay an agent like 25 bucks to just walk the property.
[01:05:34] Ruben: That's what they do notice. I'll go their theme. It's what people do for a living. If you show homes for a living. Then I will hire that person. That's all that it is. Being able to pick up the phone, who not, how is the right thing? You have to build that. Um, we've done it multiple times. Uh, you always wanna ask for proof and receipts.
[01:05:52] Ruben: There's a lot of good tools like breezeway or uh, or turn out. Um, because you're outta state, you wanna be able to see some pictures. But what I would even highlight and recommend to you is, hi, uh, recommend. Um, is hiring a second person that's a quality assurance person that checks on the cleaner's work.
[01:06:08] Ruben: Because if someone knows you're out of state or they realize you're not around, trust me when I say this. So only a matter of time you start getting burned when they start cutting corners and, and in invoicing you for the same amount. So always have somebody that checks up on the person that did the work.
[01:06:22] Ruben: Hey, I had a handyman do that work. He sent pictures. Great. Uh, and then I had the cleaner go after. Can you just check that he did the work? Oh, yeah, it looks great. Got it. Now I have a quality assurance person that's out of town. I was gonna like 50. Whatever the amount is, respect your marketplace. And they check on the cleaner's work to make sure it's actually clean, because you wanna have that feedback loop when you're out of state.
[01:06:42] Ruben: They're your eyes on the property when you're not there. And last but not least, make allies with your neighbors. Let them know what you're doing. You don't have to be secret about it. I, I believe in this space, everywhere we go, neighbors know our names, they love us, they know we're professionals and we take good care of them.
[01:06:56] Ruben: We'll send them gifts during the holidays because they're our eyes as well. They see something's wrong. You want them to be there and you wanna have allies who are looking out for your property as well. So that's how it, that's team right there.
[01:07:05] Mark: Um, this is a, a really good one. It's like a kind of a two part question.
[01:07:09] Mark: So, Tom asked, how do you get around Airbnb not allowing duplicate risk listings slash from mark? If my property is 50% booked for the next three months, how do I leverage that, that duplicate listing for longer term bookings? Two really good questions in there.
[01:07:30] Ruben: Okay, perfect. So let's cover the first one.
[01:07:32] Ruben: How do you get around Airbnb not allowing to book at listings? Uh, you create two separate accounts. I think that's, that's the thing, right? Because before I used to say, Hey, have two listings on, on one account. Then they started to have, actually, I think they're leveraging AI to say, Hey, these pictures are the same, or this is the same listing, and they'll take it down.
[01:07:48] Ruben: Right? They'll, they'll tell you that they're gonna take it down, but they're not doing it at the account level. Right? And unless list not yet. Right? Uh, 'cause something might come up. That's the, the beauty of these platforms, it's, it's dynamic, right? So as of today, you can have separate accounts again.
[01:08:03] Ruben: Another way I would get around if you're really like, oh, like this is like, I'm really not sure. Then take two different sets of pictures, right? Because there is a way that AI sometimes can track the type of pictures, the JPEGs, that they're all the same, I dunno the tools they're using on the backend, but then have two different set of photographers.
[01:08:18] Ruben: If it gets to that point, and you're, so basically, just to give you an insight,
[01:08:22] Mark: what they're doing is they're reading, so every single picture that you upload to the internet has got a tag, right? It's got a bit of code that's implemented in the background and all the AI is doing is reading the code. So if you upload the same picture.
[01:08:38] Mark: Twice and two different places, it is going to flag that. But like, like you say, Reen, if you just take one set of pictures on an iPhone, just give you a really simple way to do this. Take a load, a pitch on an iPhone, and then take a load of pictures on a Samsung or a Google or, or whatever device that will have different code when you upload it.
[01:08:59] Mark: And again, if you just do it and be smart, different angles. Like the way Reuben showed you in in those ones is that the DSTR demographic, the STR avatar will be looking for different things than what the monthly stay avatar will be looking for. And you just put that in, in, in the different, in the different accounts.
[01:09:16] Mark: And again, to get around the accounts thing like Ruben can, if you really are really nervous about this, just do you under your name that the STI under your name and then have, like your partner have the, the Mt I one like and have their picture so it looks totally, totally separate. Um, so again, like that's how they, they track it from an AI point of.
[01:09:36] Ruben: Yeah. And so Mark's point, like we, the corporate account is a corporate account, corporate email. The phone number could be yours or someone else. Partner.
[01:09:44] Ruben: Uh, some, you know, a different number for the business, right? And it's two separate entities. Remember like there's the personal and then there's an entity here in the US and the entity is a separate EIN number, everything, right?
[01:09:56] Ruben: Social security. It's different than the human being. So it's completely kosher to say, this is my business account. This is Ruben's account. Two separate entities. Right. Um, the second question again, mark
[01:10:08] Mark: question. So this one is a really good one. So Marx, STR property is fully booked mm-hmm. For the next three months, obviously.
[01:10:16] Mark: 'cause it's summer season, right? It's summer season in an urban hemisphere. But how can you, on your, uh, MTR monthly stay listing, how can you not have, how can you still have that show even though you're fully booked? Uh, so basically, how do you go about it in the calendar setting?
[01:10:33] Ruben: Yeah, yeah, sure. So remember the sdr.
[01:10:36] Ruben: The SDR and the MT R listings are not connected to each other. That's very important for you to understand that because traditionally, if you have two listings, you have two listings, right? Maybe you're renting the top and the bottom, and then when the listing is booked at the top of blocks off the bottom, like whatever that situation might be, not connecting the two.
[01:10:53] Ruben: And I know that the pmms softwares that can do that. What you're doing is continue to do your business on the Esther with three months, but for those exact same three months on the MT R listing, it's wide open A for the entire year. You remove instant book. Let say that one more time. You remove instant book if you're leveraging that, right, you one more time.
[01:11:12] Ruben: You remove instant book inquiry only. I'm treating my MTR listing like an ad. Why is that important? Because do you know how many times, depending on who, who is on here, maybe you have multiple properties, maybe you have one or two. Do you know how many times I've received an inquiry for one property and I submit the Airbnb link of another?
[01:11:28] Ruben: Why? 'cause Airbnb. Airbnb will let you do that. Right, because they'll let you send their own links or you can say, look us up. We do have availability, but not on this one. And if they do look you up or contact you and you have an alternative, do one of two things, send them another listing. Right? Or connect to another partner, tier two operator partner, right.
[01:11:52] Ruben: Get a referral fee and continue to grow that way you're treating the MTR listing like an ad. It's not something that can be booked. It can be booked if it is actually available, but you're treating it like a point of entry of like, I'm willing to do business with you. I'm always open business and we should always, always be open for business.
[01:12:10] Ruben: Right. Does that make sense? Uh,
[01:12:11] Mark: very quickly on that one, do you, uh, in the settings of the calendar of Airbnb for your monthly stay one, do you have a minimum stay of like 30 nights or 45 nights or do you keep that. Open as well. How do you sort of do that?
[01:12:26] Ruben: Depends on your demand. If I'm marked and I have three months and I'm booked, I'm probably gonna be aggressive into a 30 day stay because if I get like a six month inquiry, then we're talking if, so basically there's a toggle.
[01:12:38] Ruben: If you lack occupancy, reduce it to 10. Seven is a good sweet spot because would you take a week booking if you're low? Yeah. But you don't want it to compete with your booking because now you're managing two listing where one, you can take two days and take two days. You always want your listing to have the higher kind of minimum.
[01:12:58] Ruben: Uh, we go as low as uh, seven, but usually our average is 10 days. If you use, the reason I say uh, 10 days is because if someone wants to take, say for two weeks and your minimum is 30 days, will you show up in a filter? You won't. So that's very important that you toggle with respect to where your business is.
[01:13:17] Ruben: If you're on high season, peak season, your SDR is a slam book, then toggle it up to 30. If you start like, Hey, you know, things are slowing down a little bit, toggle it down.
[01:13:27] Mark: And again, you, you wanna be looking for your MTR account. And again, you've gotta get the mindset of you've got an STR and an MTR account for your MTR account.
[01:13:35] Mark: You want to treat it like a furnish finder. So if you've ever done a listing on Furnish Finder, you will know exactly what we mean. In the UK there's, you know, again, use chat GPT to find the equivalent in the uk, but you gotta treat that MTR listing like a. Like, like submitting something for furnish Finder where you, you, you set it up, an inquiry comes in and you decide if you're gonna go for it or, or, or not.
[01:13:56] Mark: So it's definitely like two ways to look at it. And it's really hard when you first start it, I'm not gonna lie. It's very hard. 'cause you've always, with Airbnb got that, that short term rental mindset of I'm creating this for a short term rental crowd. But like I said at the start, and I said this yesterday and on Monday, the Wednesday session is gonna show you how to have your cake and eat it.
[01:14:14] Mark: And Reuben has just laid out the, the foundation there. Um, a little quick follow up from Mark, if you don't mind, and then we'll look to wrap this up. Yep. Um, I got that about removing the instabook, but if someone wants the next six months and I'm 50% booked for the next three months, how do I cancel penalty free?
[01:14:33] Mark: So this is, this is obviously one that comes up a lot. Um, how, and, and again, let's just, I'm sure again, mark, tell me if I'm wrong, but I, I, I know that you've got more than one property here. So like Reuben, how would you sort of answer that? Yeah. So all the in inquiry that comes in,
[01:14:49] Ruben: sure. There's two things that we do, uh, on the ster listing.
[01:14:53] Ruben: We make sure we don't overextend ourselves, right? So I'll probably never be overextend for three months unless if I'm saying, oh, this is the ster. So for example, I have a vacation rental that's specific vacation rentals. We'll start getting bookings all the way up to August. Like, we're ready. Keep booking, right?
[01:15:08] Ruben: We're not doing this play. But if I'm doing, if I'm in a market where I'm like specifically wanna make sure my mt r listing is the primary forefront, uh, uh, uh, strategy and SDR is secondary, then I don't overextend my SDR because the way I look at my SDO book listing is, is as follows. It's almost like when, you know, when you're, you fly on standby, no plane ever wants to take off with empty seats, right?
[01:15:34] Ruben: I'm not, was sitting around waiting for MTR relocation insurance companies and not making money. What I am doing is still making money and, and, and hosting guests. Not to the point where I will be overextended so that if I do get an inquiry that's super juicy. Now I've put myself in a tough position where I have to cancel, right?
[01:15:55] Ruben: So what I do is I typically only allow folks to stay within a 30 day window. Now, that 30 day window wasn't just made up in thin air. It was based on my lead time and respect to my marketplace. If you can find your Airbnb settings of, of, uh, um, your metrics, it'll show you kind of what's your lead time in the marketplace.
[01:16:14] Ruben: I like to stay within that sweet spot of 30 days because it means, remember, if someone's looking to stay for the next six months, could I get them to wait two weeks possibly. Matter of fact, I had a family week, two months, I've had a family a month, so. We now, what's really good is if you are doing SDR bookings and you're not slammed back to back, you can even have them walk the property on the days where it's vacant and then set the move in date to be in two weeks or the following week.
[01:16:40] Ruben: Right? But what happens if you're accepting bookings the way you would traditionally doing B2C, then yes, it does add a bit of a challenge. Then go ahead and cancel. It's easier to cancel one or two rather than five or six. And what we do when we're canceling one or two is we actually, uh, this is the script.
[01:17:00] Ruben: Take this down. We say, Hey, uh, mark. Uh, thank you so much for reaching out. Unfortunately, just found out that, um, we will not be able to host you. And because this has created a huge inconvenience for you, we've actually gone outta our way and found three alternative. Um, listings on Airbnb within the same price range, same, same area, so that you can go ahead and actually, um, book elsewhere because we don't want you to not have a place to stay.
[01:17:28] Ruben: We recommend you doing this quickly because we actually don't have your money right now. Airbnb does. So if you do cancel this, you'll get your money back and it will unlock yourself for you to be able to book the listings, the dates that you actually want. We're more than happy to actually work with you in Airbnb to make sure you get a hundred percent refunded the amount that you paid for.
[01:17:47] Ruben: When you do that, you're not just canceling, you're providing concierge service. We're saying, Hey, listen, we understand we've been inconvenienced you, but we've actually found like kind listing a similar type budget in a similar area for the exact same timeframe we did that work for you. And by the way.
[01:18:03] Ruben: We don't have your money, so it's in your best interest for you to cancel because Airbnb has your money. We don't get your money until you check in. And when they understand that and you educate them on that, they're not thinking like, oh no, you need to cancel the host. You've kind of taught them. Now, if they do push back, we've had a few folks push back.
[01:18:19] Ruben: When you call Airbnb, you use the same language. I wanna make sure my guest does not gets their full refund and is able to book because we're unable to host them. That's a very con different conversation than you saying, Hey, by the way, I need to cancel this guest because I have, uh, another account that I made by the way, and I gotta host that family 'cause it's gonna make me more money.
[01:18:41] Ruben: You've ran into a, did you see that? Um, it's all perspective. You have to tell the story and benefit and they'll thank you. Airbnb will like, thank you so much for being a responsible host. Thank you for letting us know. We'll see what we can do. But typically, 90% of the time it works because you're educating our guests what happened and what needs to happen next.
[01:18:59] Ruben: Does that make sense, mark?
[01:19:00] Mark: Yeah, no, 110%. And and what's really clear on that is that it's not you going in and just canceling the booking because then you will get yourselves in all sorts of Yeah, pen. You gotta make sure it's the guest that does it. You can't do it via a message on the Airbnb app. 'cause they will read that and go, Hey, you gotta give 'em a call.
[01:19:19] Mark: Human to human and just, just explain, you know? So that's key. That's massive. Um, final question then, and, and we can do a super quick one and then we'll let you go. And it's, it's about, you know, getting in front of insurance companies, getting in front of these relocations. Um, how can you do it without being made to jump through loads of loads of hoops?
[01:19:38] Mark: What's like your quick and dirty, just super quick way of getting in front of these companies and, and like sort of position yourself as like their go-to?
[01:19:47] Ruben: Yeah, so, uh, there's two things. I think one thing we didn't talk about today is, uh, they have portals and databases. Uh, where it's really important, it's, they, they actually struggle to find people who will be flexible on their terms, right?
[01:19:59] Ruben: Flexible extensions, pet friendly, short-term stays, right? So you need to be easy to do business with by actually gonna them their databases and dropping your property, and that's number one, right? Number two is when they do reach out, you need to make sure you're so quick with your proposals and on time where you give them exactly what they want, you know, what they're looking for, how long are terms their security deposit, uh, is there extensions?
[01:20:22] Ruben: What are your fees, et cetera. You put that into one bucket and then you, when you have the ability to show, you move very quickly and that you can close, then you open up the door, you specifically ask for the businesses, Hey, by the way, I happen to have other properties. Or by the way, what is the best way for us to do this again, because I know you're trying to help a lot of families out, and would you be able to forward my information to one year?
[01:20:45] Ruben: Colleagues, uh, and really when you're getting on these calls, and I really, really would, uh, when, when you relocate a family and you have their contact information, just get on a call to understand how this company works because it's your best. You don't know how to play until you understand how they're moving, right?
[01:21:00] Ruben: And you need to understand how they're going about it. They have a list that they can send you if they have, uh, you know, if they're looking in your area, if they just cover one insurance company. I had a co it basically ask very good questions and make it very clear that you wanna do this again. And make it very clear that you are an extension of them and you wanna provide as much flexibility and you wanna be so easy to work with.
[01:21:23] Ruben: Because guess what? They don't hear that a lot in the marketplace when they're picking up their phone and they never work with someone. They have to re-explain to them that, Hey, by the way, this is who we're this how we work. And if you let them know, Hey, by the way, I've looked you guys up. I know who you're my partners, my associates.
[01:21:35] Ruben: You can even put me in there. Ruben told me you guys work all the time. Um, and my partner has worked with you guys. I'm very open to being flexible. Then you open up that door for more repetitive business because what do they do for a living? Relocate families for a living.
[01:21:50] Mark: Love it. Um, okay. That's it everybody.
[01:21:53] Mark: We've, we've, uh, we've gone over our time. Reuben. I really appreciate every single bit of gem you've dropped. People have obviously got questions and people on the replay will have questions where can everybody go to find out more, ask you questions, and, you know, maybe even work with you as well, please.
[01:22:10] Ruben: Yeah. So I'll, uh, go ahead and, uh, I'll drop them my, uh, free blueprint. Um, I don't know where you want me to drop this, if you want me to drop it in the chat, but it's on my websites experiment. Realestate do com slash mtr. Yeah, please pop it in the chat. Chat. That'd be amazing because then people can
[01:22:28] Mark: watch that.
[01:22:28] Mark: See? Yeah. Pop it and then I'll see if I can pin it. That'd be cool if I could pin it. I think
[01:22:32] Ruben: it's in the, oh, this is in the ask
[01:22:34] Ruben: a question. Oh, there you go. Yeah. So, yeah, just grab, this is a free blueprint that talks a lot about, um. What we discuss. Um, and I just dropped it in the chat there.
[01:22:45] Mark: Amazing. I do see that.
[01:22:46] Mark: Go ahead
[01:22:46] Ruben: and grab your free blueprint and, uh, you know, I, I, um, that's the best way you can stay in touch with them on my, on my list because I do a lot of popup workshops like these. Uh, obviously I have a mastermind group there as well, so if you're interested, uh, you know, once you get on my email, it's just email in
[01:23:03] Ruben: and we'll give you the details for that if you're interested.
[01:23:06] Ruben: If you don't want the learning to stop. That's how I say
[01:23:08] Mark: amazing. All right, Reuben, thank you so much for this. Can everybody please just put, thank you, Reuben, in the chat again, I'm, I'm looking at it on the phone because the screen won't let me do it, but this has been fantastic. Yeah, I got a little poll in the WhatsApp and um,
[01:23:22] Ruben: yeah, drop me on on Instagram, drop on Instagram.
[01:23:25] Ruben: Take a picture of this right now and maybe I'll do a little special giveaway or something, whoever
[01:23:29] Ruben: tagging on Instagram, like a free consult or something like that. Yeah, show, show the
[01:23:34] Mark: love. Take a little screenshot of, uh, of me and Ruben here and go tag him in. Uh, what is the handle again for the old Instagram?
[01:23:41] Mark: Ruben Ka.
[01:23:42] Ruben: Ruben Ka, right. That's me. That's the one. I just type in my name. I have the green background there. Uh, and let me know any gems that you got from this. Uh, the reason I say that is that we spend a lot of education online. There's a thousand plus videos that we have, and usually it's
[01:23:58] Ruben: based on the questions that you're asking.
[01:24:00] Ruben: If you have an insight or gem, let know the things I should really be focusing on. So if you wanna put that in the story on Instagram, that'd be cool. I'll be, I'll be looking forward to that today. I'll look forward to seeing some posts there. That'd be great.
[01:24:10] Mark: Yeah. So that the, the, the Instagram handle, uh, RUB.
[01:24:16] Mark: E-N-K-A-N-Y-A with a little underscore at the bottom. I'll pop it in the chat so you've got it. And I'll also pop it in the WhatsApp chat as well. Go and take a screenshot or, or post up a story tag in Reuben in there. Uh, and just to show some love because again, we've done so much in here. So, uh, Bob said Thank you, Elizabeth.
[01:24:36] Mark: Thank you, Ann, mark, Tom, Emma, Joe, Jen, Karen again, so much love in the chat, which is fantastic. Thank you so much for everybody for tuning in. This is obviously available on the replay as, as always. And this is the end of the bootcamp free days. I really want to do free sessions that are all around the same topic, and I feel like the overall overwhelming feedback I've had from people with WhatsApp and emails is that that's the way to go.
[01:25:02] Mark: So, um, but I've been planning the next one and I feel like we're gonna do it. The first week in October, uh, because that's gonna be the ninth birthday of Bruce Lee. So I feel that'd be cool to do something then, uh, and I'll have a little think of the topic. I may do something on ai, uh, but I will, I'll have a little think over the summer.
[01:25:17] Mark: But for now, you need to go and do your admin. Now, this is what Ryan said. So many people are thinking about the Q4 and the Q1 of 2026. So if you can go and do the admin now. Set your in, uh, your Airbnb up, you know, set up your, your pictures. Get, get your things, get all the ducks in order, as we say in the uk.
[01:25:37] Mark: Start reaching out relocation companies. Utilize chat GPT to find your version of a LE and et cetera. If you can just start doing that now while the summer, like Mark fully booked for the next three months. Fantastic. Start to now plan for September, for October, November, December, January. And this is a great way of filling up those spots.
[01:25:57] Mark: So I'm looking forward to seeing you wins from it. Reuben, any final Yeah. Words of wisdom you wanna leave us with?
[01:26:03] Ruben: Yeah. Thank you for giving the opportunity to say that because guys, um, I go a lot of conferences. I educate myself a lot. I'm a student of the game. And I'll say, if you take, you know, one per, take this in chunk size, right?
[01:26:16] Ruben: There's a lot of information. But take one action every day. And I every day, if every day is overwhelming, win the week. I say that a lot. Win the week. And, because you'd be surprised if you just, you know, one Google, uh, uh, Google Page set up, right? And then you ask for one review of your peers, right? And then you set up the duplicate listing, and you do that.
[01:26:36] Ruben: You'll see your months, your quarters and your years will change before you even realize it. But don't get overwhelmed and not take any action. Take one little tidbit. Even one nugget from this that you implement will change the game for you, uh, over time. And I can't express enough how important it's for you to compress the amount of time for you to take action.
[01:26:53] Ruben: Even today, you can do a little thing that will then give you that momentum. I'm telling you, it's, it's the best thing I can offer. And we're still tweaking our business still today, making these fine tweaks here and there. So we're no different, just one tweak, 1% better every day. Um, we'll change. I'll tell you what
[01:27:09] Mark: mine, I, I'll tell you what mine is from today, uh, is monthly rentals.
[01:27:13] Mark: The, the, the, the, the Google trend that you showed us from Furnish Finder, that monthly rentals was replaced in midterm rentals in marketing and search, which makes a ton of sense. You know, Joe, Joe blogs, Joe Average doesn't know what midterm rental means, uh, but monthly rentals, they know what that is. So, yeah, that is a really important one.
[01:27:31] Mark: I feel everybody when you come to create your, your, your MTR uh, Airbnb account, put monthly rentals in as many times as you can, because that's obviously a big key word. Uh, 'cause Airbnb ranks really well in Google as well. So all of that is phenomenal. Make sure you billboard your listings. And again, I feel like the, the, the big vibe that has come out of this three days.
[01:27:52] Mark: Start to look for properties, four to six beds. Um, less is more. You know, you don't need to have the, the pickleball court, the, the golf course and your back garden. You know, it is, it's a total different game this mt I game than the short term rental game. 'cause everybody now is trying to create these OMG Airbnbs for like the, for the short term game with the mt, with the MTI game with the monthly game.
[01:28:15] Mark: It is just creating that home from home vibe. And if you can do that well you make the connections. Make the contacts you're gonna do well just like Ruben has done just like so many of us have done. So I really hope that you've taken some from it. Right? I gotta go get the kids from school. Reuben, thank you so much for joining me today.
[01:28:31] Mark: I look forward to meeting you in, in, in real life as soon as possible. Uh, alright my man. Take care. Thank you all. Thank you guys.
[01:28:39] Ruben: Win the week. Win the week percent in
