The Boost Hospitality Podcast is back for another season! In this episode, I talk about Google Ads and give you three major tips on how you can improve yours for your hospitality business.
It is an essential time for the SME hospitality business. Small properties need to stand out from the rest. Many travellers, especially millennials, are choosing the independent hospitalities over the chains, hoping to gain a more local and authentic experience on their trip.
The big chains can’t compete with the independent’s unique connection with their towns and cities. With the shift of customer preference away from large hotels and toward the authenticity of the independent property, the time has come to market yourself alongside the big brands. Google Ads is one of the best ways to advertise your location in this way.
In this episode, I first talk about why you should be using Google Ads and then give you three ways you can use Google AdWords to boost your bookings.
Why Use Google Ads?
Google Ads is the most extensive online advertising network in the world. In addition to its comprehensive, yet targeted, reach, you don’t have to spend a lot of money to get a lot out of it. With its pay-per-click advertising model, you can set your daily budget so that Google can’t charge you more than the maximum amount that you’ve set.
The tips include:
- New advantages with expanded ad text
- Using long-tail keywords
- Bidding on your brand name
The most critical piece of information I can pass on to you about Google Ads and Pay Per Click advertising, in general, is just to do it for your hospitality business.
Click here to read the full blog post.