The Boost Hospitality Podcast is back for another season! In this episode, I talk about Google Ads and give you three major tips on how you can improve yours.
It is an essential time for the SME hospitality business. Small properties need to stand out from the rest. Many travellers, especially millennials, are choosing the independent hospitalities over the chains, hoping to gain a more local and authentic experience on their trip.
In this episode, I first talk about why you should be using Google Ads and then give you three ways you can use Google AdWords to boost your bookings.
The tips include:
- New advantages with expanded ad text
- Using long-tail keywords
- Bidding on your brand name
The most critical piece of information I can pass on to you about Google Ads and Pay Per Click advertising, in general, is just to do it.
Click here to read the full blog post.