The Boost Hospitality Podcast is back for another season! In this episode, I talk about 3 tips you can do in 2018 to boost your direct bookings.
Now, if you are already doing really well and don’t have any availability for 2018, you can skip this post. However, if you would like some help on how to get more direct bookings, then listen to these tips:
Tip 1: Email your past guests.
90% of hospitality owners don’t do this direct booking tip. They are missing out on a huge market.
A wise man once told me, “You have hundreds of people who already know you, who have already given you money, who know your property and you are crazy for chasing new bookings.”
Tip 2: Stop online booking agents from advertising in your name.
A large reason that hotels lose direct bookings to online booking agency websites is that OTAs spend MILLIONS with Google to appear at the top of the search results. There’s nothing we can do when they pay to show up first in a search for “Hotels in [insert your town name]”. However, what really annoys me is when they pay to appear in search results for your property’s name.
Tip 3: Make your booking process on your website EASY.
I see so many hospitality websites that make it IMPOSSIBLE for a guest to book. Here’s another tip. You have FIVE seconds from the instant someone lands on your website to direct them to your booking engine before they get fed up and leave.
Click here to read the full blog post.