Why Travel Loyalty Programs Are Losing Their Spark—and How to Fix Them
Points aren’t enough—status and personalization are now key to loyalty. Industry leaders at Phocuswright Europe say travel brands must move from transactional rewards to emotional connection. Episode 266 explores how STR hosts can build guest loyalty that truly lasts. https://youtu.be/2JM0OlrFoFo Listen on Spotify We’re digging into a hot topic from Phocuswright Europe: the state of […]